Google depreciates User List dimensions and renames social metrics in Campaign Manager
Google is depreciating audience performance report dimensions. The reporting updates will happen in August and September.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google to introduce detailed ads.txt reporting and to change Active View Viewable Time in DV360
Google is changing the Authorized Seller State dimension values on DV360. The change will happen in August and September.
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IPA expecting 1.1% growth in 2019 for the marketing budgets in the UK
Latest Bellwether data, released yesterday by IPA, show that there is a stalling of growth of the available marketing budgets.
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Outbrain partners with Evolve Media
Outbrain yesterday announced it did a partnership with Evolve Media.
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DuckDuckGo is now working with Apple Maps
DuckDuckGo this week announced that is using Apple to display maps. DuckDuckGo says that it doesn’t share any personally identifiable information such as IP address with Apple and that user’s approximate location information, sent by the browser, is discarded immediately after use on the local searches. Apple’s
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Triton Digital wins ExchangeWire’s The Wires APAC 2019 Best New Product or Service – Sell Side
Triton Digital yesterday won the ExchangeWire’s The Wires APAC 2019 Best New Product or Service – Sell Side for their supply-side platform, Yield-Op.
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Dentsu to acquire a majority stake in Ugam
Dentsu yesterday reached an agreement to acquire a majority stake in Ugam Solutions, with an option of making it a wholly-owned subsidiary in the future.
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Smart acquires InsideAll
Smart this month acquired InsideAll, a technology company that facilitates client-side Header Bidding for publishers.
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Daktronics Joins DPAA, the out-of-home marketing association
DPAA yesterday announced that Daktronics has joined its membership ranks.
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Wavemaker names Toby Jenner as global CEO
GroupM agency Wavemaker this month named Toby Jenner Global CEO.
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RTL combines MPN Divimove, United Screens, and RTL MCN
RTL Group is combining its European multi-platform networks (MPNs) to create what it describes as “Europe’s leading digital studio”.
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TikTok launches Pro Accounts offering new insights to creators
TikTok this week launched Pro Accounts, offering creators visibility into how their videos are performing with fans. For now, TikTok Pro Accounts are for free.
