Socialbakers releases a Content Hub
Socialbakers releases a Content Hub, a go-to place for marketers to collaborate, plan and create content.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Half of U.S. Consumers are buying disruptor brands
IAB yesterday released the study “Disrupting Brand Preference” showing that disruptor brand shoppers comprise 48 percent of all U.S. consumers.
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OneTrust raises $200 million and is now valued at $1.3 billion
OneTrust this week closed an investment of $200 million led by Insight Partners.
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Facebook expands the info on “Why am I seeing this ad?”
Facebook 4 years ago launched the feature “Why am I seeing this ad?” This page enables users to understand and adjust how the information influences the ads they see.
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33Across appoints Allie Kline to Board of Directors
33Across has appointed Allie Kline, former Oath, Chief Marketing, and Communications Officer, to its Board of Directors.
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Bain Capital agrees to buy 60% of Kantar in a valuation of $4.0bn
WPP today announced that is selling 60% of Kantar to Bain Capital Private Equity.
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NinthDecimal launches a multi-touch attribution (MTA) solution for foot traffic measurement
hDecimal yesterday launched a multi-touch attribution (MTA) solution for foot traffic measurement.
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Microsoft Advertising makes available ad customizers for all advertisers
Ad customizers enable publishers to create hundreds of different ad variations with just one ad copy.
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Nielsen launches Podcast Listener Buying Power Service
Nielsen yesterday launched Nielsen Podcast Listener Buying Power Service from Nielsen Scarborough, with iHeartMedia, Cadence13, Midroll-Stitcher’s advertising arm, Westwood One and cabana as charter clients.
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LinkedIn introduces 3 campaign objectives in Campaign Manager
The new campaign objectives are Brand Awareness, Website conversions, and Job Applicants.
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Microsoft Advertising testing Parallel Tracking
According to Microsoft, with Parallel Tracking, the consumer is taken directly to your final URL while all the click-measurement processing is done in the background. That means a much faster page load time.
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TVSquared releases 2019 Direct-to-Consumer (DTC) TV Advertising Performance report
The top 3 KPIs are Purchases & Conversions, Registrations and First vs. Repeat Customers.
