Bain Capital agrees to buy 60% of Kantar in a valuation of $4.0bn
WPP today announced that is selling 60% of Kantar to Bain Capital Private Equity.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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NinthDecimal launches a multi-touch attribution (MTA) solution for foot traffic measurement
hDecimal yesterday launched a multi-touch attribution (MTA) solution for foot traffic measurement.
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Microsoft Advertising makes available ad customizers for all advertisers
Ad customizers enable publishers to create hundreds of different ad variations with just one ad copy.
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Nielsen launches Podcast Listener Buying Power Service
Nielsen yesterday launched Nielsen Podcast Listener Buying Power Service from Nielsen Scarborough, with iHeartMedia, Cadence13, Midroll-Stitcher’s advertising arm, Westwood One and cabana as charter clients.
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LinkedIn introduces 3 campaign objectives in Campaign Manager
The new campaign objectives are Brand Awareness, Website conversions, and Job Applicants.
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Microsoft Advertising testing Parallel Tracking
According to Microsoft, with Parallel Tracking, the consumer is taken directly to your final URL while all the click-measurement processing is done in the background. That means a much faster page load time.
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TVSquared releases 2019 Direct-to-Consumer (DTC) TV Advertising Performance report
The top 3 KPIs are Purchases & Conversions, Registrations and First vs. Repeat Customers.
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Adjust appoints Lynda Clarizio, former president of Nielsen, to its board
Lynda Clarizio, former president of Nielsen U.S. Media, this month has joined Adjust as a board member.
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ESI Media renews with Taboola
ESI Media is the owner of the Evening Standard and The Independent portfolio, and reaches 90 million global monthly visitors (Adobe Omniture April 19).
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Tastemade selects Telaria as SSP for OTT and Connected TV
Tastemade has selected Telaria as a supply-side partner to monetize its OTT and connected TV inventory programmatically, Telaria today announced.
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Custora partners with Criteo
Custora this month announced a partnership with Criteo, as part of the company’s Global Audience Partner Program.
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Pinterest opens an office in Singapore
Singapore is the second Pinterest office in APAC, after the first office opening in Tokyo, Japan, in 2013.
