Social Featured DoubleVerify enhances AI-powered brand protection tools for TikTok advertisers The release of 16 new content categories aligns with TikTok's newly launched Inventory Filters, empowering brands to precisely target their advertising on the popular platform.
Search Featured Google Ads explains what Smart Bidding is and offers best practices Google Ads this week released a new video titled Smart Bidding: Basics and best practices. This video explains what Smart Bidding is and offers best practices to optimize campaign performance.
Social Snap to return to IAB NewFronts, promises new advertising and content offerings Snap Inc. will take a prominent stage at the upcoming IAB NewFronts on May 1, showcasing new advertising tools, content partnerships, and emphasizing the platform's unique qualities. The event will be held in-person in New York City and streamed live online.
Data Featured Meta unveils advanced AI infrastructure with new custom chips Meta this week announced a significant leap in its artificial intelligence (AI) infrastructure. The next generation of its custom-designed Meta Training and Inference Accelerator (MTIA) chip promises to revolutionize the company's AI capabilities across its platforms.
Video Featured Roblox partners with PubMatic for Programmatic Video Advertising PubMatic this week forged a partnership with global platform Roblox (NYSE: RBLX). The goal of this alliance is to introduce programmatic video ads to Roblox, offering brands a new way to reach the platform's audience.
Retail Featured Google announces significant changes to Merchant Center product data specifications Google this week released its annual update to Merchant Center product data specifications. These changes are designed to improve the shopping experience for consumers and provide greater transparency for merchants.
Search Marin Software strengthens Microsoft Advertising integration for optimized campaigns This upgrade allows brands and agencies to combine Marin Software's AI-powered budget optimization with Microsoft's intelligent Automated Bidding, ultimately driving better campaign results.
Social Featured Messenger upgrades: share high-definition photos, create shared albums, and more Meta this week announced several new features focused on enhancing media sharing and connectivity within its popular Messenger app. Users can now send photos in high definition for clearer, crisper images.
Data Google's Gemini 1.5 Pro AI Model expands globally, adds audio understanding Google this week announced a major expansion of its Gemini 1.5 Pro AI model.
Search Featured Google engineer Gary Illyes explains how search results are served and ranked In a recent video on the Google Search Central Youtube channel, Google engineer Gary Illyes provides a fascinating glimpse into the complex processes behind Google Search results.
Social Threads API approaching public release, developers advised Developers are preparing for the upcoming release of the Threads API, with a targeted public launch date at the end of June. This API offers tools for building custom integrations, managing social media presence at scale, and streamlining content sharing.
Data TUNE unveils enhanced Google Ads integration TUNE this week announced an upgrade to its integration with Google Ads. This enhancement aims to provide users with a smoother experience and ensure compliance with Google's transparency requirements.
Video Featured YouTube streamlines Product Tagging for Creators, boosting efficiency YouTube today announced is rolling out a major update to its product tagging functionality within YouTube Shopping, making the process faster and more convenient for creators.
Retail YouTube unveils Shopping Collections: empowering creators to curate their own virtual storefronts Shopping Collections enables creators to handpick and organize selections of their favorite products - from their own merchandise lines or other brands - crafting a unique and personalized digital storefront for their viewers.
Retail Featured YouTube streamlines Affiliate Marketing with Enhanced Affiliate Hub YouTube is empowering creators enrolled in its US-based affiliate program with a revamped Affiliate Hub, accessible directly within the YouTube app.
Video YouTube expands Creator Merchandise options with Fourthwall integration YouTube today added Fourthwall as a supported platform. This integration grants creators the ability to choose Fourthwall when setting up or connecting their store directly from YouTube Studio.
Data Featured ID5 secures $20 Million in Series B funding to drive privacy-first identity innovation ID5 today announced it has secured $20 million in Series B funding. This investment highlights the confidence that both financial and strategic investors have in ID5's ability to shape the future of a cookieless advertising landscape.
Data Featured Google Analytics 4 adds Salesforce integration for direct data import Google Analytics 4 (GA4) today announced a new integration with Salesforce, allowing the direct import of offline event data from the popular CRM platform.
Data Featured Google launches a new Learn JavaScript course for aspiring web developers Web.dev, an online resource for web development, has expanded its offerings with a comprehensive new course titled Learn JavaScript. Authored by acclaimed web developer Mat Marquis, the course promises a deep dive into the fundamentals of modern JavaScript.
Search Featured Google updates ad definitions, hints at expanded placement within search results Google's Ads Liaison Twitter account (@adsliaison) last month announced a change to the definition of top ads within Google Search.
Social Featured Meta elevates Cricket Fan experience on Instagram and Threads This cricket season, Meta is offering fans new ways to experience the thrill of the game on its platforms. With a focus on community engagement and exclusive content, Meta aims to enhance how fans follow and interact with their favorite teams and players.
Data FTC cracks down on Impersonation Scams with new regulation A new Trade Regulation Rule on Impersonation of Government and Businesses goes into effect this month, aiming to protect both consumers and businesses from these costly scams.
Retail Walmart kicks off National Pet Month with Deals and Promotions As pet lovers across the United States prepare to celebrate National Pet Month in May, Walmart is anticipating a significant increase in demand for all things pet-related.
Social Featured Pinterest's Trend Forecast: A tapestry of springtime inspiration From fashion and food to home decor and unexpected obsessions, let's dive into the most captivating trends emerging on Pinterest.
Data New competition rules: Google warns of trade-offs for consumers and businesses While these laws generally aim to increase competitiveness within the tech sector, Google believes they can come with significant trade-offs that may end up hurting the very consumers and businesses they are designed to protect.
