Marketing technology company Magnetic, today announced that data strategy, analytics, and machine learning veteran Paul Phillips has been appointed as Chief Data Officer. In this role, Phillips will be responsible for aligning Magnetic's data, analytics, and data science capabilities to deliver better performance and insights for marketers. "
Habitat for Humanity New York City (Habitat NYC), a non-profit leader dedicated to ensuring that everyone has a decent and affordable home, has named New York-based Launchpad Advertising its new strategic and creative advertising agency partner across multiple marketing disciplines. The agency will spearhead strategic and brand marketing
Global public relations firm, Finn Partners, today announced it has entered into an agreement to acquire LANE, a national independent PR firm headquartered in Portland, Oregon. The move is Finn Partners' first step in the Pacific Northwest and builds a greater footprint for its West Coast operations. LANE, with
Today, University Beyond, a recruitment and management platform for on-campus brand ambassadors, announced they are hosting their second annual "National Student Discount Day" on August 24th, 2016. Participating brands will be joining the conversation on social media using the hashtag #NSDD, and their discounts will be promoted
McCann Detroit today announced that Bill Cimino has joined the agency as EVP, Chief Creative Officer. "Bill has done really great work on big brands his entire career," said Rob Reilly, Global Creative Chairman of McCann Worldgroup. "More importantly, he is an outstanding person. I couldn'
The Trade Desk dropped yesterday the form S-1 in the US Securities and Exchange Commission, which indicates that the company is going public IPO. According to AdExchanger, The Trade Desk hopes to raise 86.3M Dollars in the offering. In 2015, the independent DSP went from 280 clients to
Omnicom Group's KERN announced today the launch of its new growth-hacking marketing agency, KERN X. KERN X is specifically designed and purposefully built to take startups from funded to famous. KERN X was cultivated to capitalize on the latest cutting-edge trend in growth-hacking, which is
Consumers are always looking to experts for guidance and inspiration. Bloggers, social influencers (on Instagram, Snapchat, etc) can influence others to use their purchasing power on buy. These experts, or social stars, are called influencers. To engage with their audiences, today most of the times brands need to reach out
Engagement involves someone having a meaningful contact or a connection. That connection normally happens when the user participate with an action. Engagement plus Trust are normally the goals of a brand marketing campaign. That said, there are many metrics to evaluate the engagement with a brand via online campaigns. It
Track the scroll depth can be very important if you have a website with a few pages or just one unique page. Brands like Spotify, Samsung, Asus, NY Post are using the plugin Scroll Depth. On the websites with a unique page you can not even track the page views
Content curation? Crowdynews, a dutch company specialized in social media curation, is doing three 30-minute webinars to learn how to include real-time, safe and relevant social media content on your website. The series covers practical steps on how to employ social media to: Attract readers; Keep readers onsite
In the USA, 70% of the ad spend will be programmatic on the next year, 2017. This represents around 27 billion euros. In 2014, the ad spend was 10 billions, that represented 49% of the total ad spend. For Quantcast (Programmatic Marketplace Roundup 2016), the definition of programmatic is digital
