Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
Amazon's 11-year agreement with NBA and WNBA reshapes sports streaming landscape, offering global access to games from 2025.
Topic
Video News
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Netflix surges in Nielsen rankings, streaming dominates TV consumption
Nielsen report shows Netflix's 11.8% growth in June, as streaming platforms capture 40.3% of total TV viewing time.
YouTube Streaming Dominance in Q2 2024
YouTube's Q2 2024 results show 13% ad revenue growth, streaming leadership, and successful AI integration in advertising.
IAB Tech Lab releases VAST CTV Addendum 2024 to advance video advertising
New addendum standardizes ad IDs, supports interactive ads, and enhances high-resolution content for Connected TV.
Netflix reports strong Q2 2024 results: revenue growth and subscriber gains
Netflix's Q2 2024 results show 17% revenue growth and 8 million new subscribers, driven by content hits and ads tier growth.
Nielsen report reveals shifting TV landscape in Mexico for June 2024
Nielsen's The Gauge shows streaming gains in Mexico, reaching 19% of TV viewing time, with Netflix leading the growth.
Streaming Dominates TV Landscape: Nielsen Reports Record 40.3% Share in June
Nielsen's The Gauge reveals streaming's unprecedented 40.3% share of TV usage in June 2024, surpassing cable's previous record.
YouTube announces Text-to-Speech feature for Shorts, delays Custom Thumbnails
In a recent update for YouTube creators, YouTube announced the launch of text-to-speech for Shorts but delayed the availability of custom thumbnails until later.
Attention in Advertising: New study challenges conventional wisdom
Kantar research reveals surprising insights on attention's role in brand-building, reshaping advertising strategies.
Back-to-School Shopping: Parents look to CTV ads and prefer in-store experiences
A new study by LG Ad Solutions explores parent shopping habits for back-to-school season, highlighting the rise of CTV advertising and the enduring popularity of in-store shopping.