The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
ICO advises UK government to ease PECR regulation 6 consent rules for low-risk online ads, covering contextual targeting, frequency capping and measurement.
Google Ads API will stop accepting new offline conversion imports on June 15, 2026, forcing all new developers to migrate to the Data Manager API for uploads.
Data centers supported 5.5 million US jobs and $927bn in GDP in 2024, PwC finds - while E3 finds no clear evidence they raised electricity bills for households.
Data centers supported 5.5 million US jobs and $927bn in GDP in 2024, PwC finds - while E3 finds no clear evidence they raised electricity bills for households.
ICO advises UK government to ease PECR regulation 6 consent rules for low-risk online ads, covering contextual targeting, frequency capping and measurement.
Google Ads API will stop accepting new offline conversion imports on June 15, 2026, forcing all new developers to migrate to the Data Manager API for uploads.
Portugal's CNPD opened 3,201 cases and 2,037 investigations in 2025 but applied only 2 fines totalling €47,000, raising questions about GDPR enforcement.
IAB releases Campaign Data Standards 1.0 to fix fragmented ad data - public comment is open through June 10, 2026, with the final version expected in Q4 2026.
Conde Nast CEO Roger Lynch explains why Vogue and The New Yorker thrive as AI floods the web with low-quality content and publisher search traffic collapses.
Google Ads API v24.1 adds mobile device segmentation, passkeys, static DemandGen images, and four new experiment types including AI Max and Performance Max.
Similarweb posts 10% Q1 2026 revenue growth to $73.9M, launches a planned CEO succession process targeting mid-2027, and deepens its Manus AI data partnership.
