Social Facebook files a lawsuit over a cloaking software that circumvented ad review systems Facebook last week announced that it has filed a lawsuit in federal court in California against Basant Gajjar.
Display 62% of the web inventory related with coronavirus is brand safe for advertisers GumGum last week released data based on Verity, the GumGum’s machine learning-based content analysis and brand safety engine. The analysis concluded that 62% of the coronavirus content is still safe for advertising.
Search Bing releases specs over snippets in the search results Bing this month released specs that enable publishers to have control over the snippets that are shown on Bing search result pages.
Search US spending on search advertising to decline over 20% this quarter, eMarketer forecasts eMarketer today forecasted a decline between 8.7% and 14.8% in search advertising spending, in H1 2020.
Video Rubicon Project and Telaria to have a new name in the coming months Rubicon Project this month completed the merger with Telaria. According to Rubicon project, the combined company will launch with a new name in the coming months.
Display Coronavirus pandemic causes historic low CPMs, back to 2016 Ezoic, a platform that connects websites with ads like Google Ad Manager, revealed this month it’s seeing the lowest ad rates they had since 2016. Advertisers are pausing campaigns, which leads to less bid pressure on the ad auctions.
Video Disney+ surpasses 50 million paid subscribers Disney+ this week announced that the paid subscriber count has surpassed the 50 million milestone. Disney+ was launched first in the US, five months ago, on November 12.
Display Smart sees eCPMs in some categories going up during coronavirus pandemic Smart this week revealed that is seeing an increase of eCPM in some categories, since the confinement announcement. Smart Analytics Team did an analysis in Spain, France, and Italy.
Video Neustar and iSpot.tv partner to unify digital and tv attribution iSpot.tv and Neustar this week announced a partnership, where iSpot’s TV ad measurement data becomes available within Neustar’s Identity Management (IDMP), Multi-Touch Attribution (MTA), and Unified Marketing Analytics platforms.
Social Facebook commits $100 million to help small businesses during coronavirus pandemic Facebook is committing $100 million in cash grants and ad credits. Sheryl Sandberg, COO at Facebook, wrote that Facebook will help 30,000 small businesses in over 30 countries where Facebook employees live and work.
Display Tune launches Partner Specific Payout Structures Tune this week announced the introduction of Partner Specific Payout Structures, a new feature that enable advertisers and networks to set payout rules and criteria that are specific to each partner.
Social TikTok pledges $100M in ad credits amid coronavirus pandemic TikTok this week announced that is giving $100M in ad credits amid the COVID-19 pandemic. Alex Zhu, President at TikTok, wrote that TikTok is committed to help SMBs weather this crisis, and the ad credits are to help companies get back on their feet once economies can restart normal activity.
Display Revcontent releases Zip Code and DMA Targeting for advertisers With Zip Code Targeting, advertisers now have the opportunity to connect users in hyper-local markets.
Display Cookieless ad impressions are one-third cheaper, BidSwitch finds BidSwitch this month released a study with Programmatic Insights for 2019. Ad impressions not matching through cookies had eCPMs that were a third of those that use cookie syncing, BidSwitch found.
Display Adform changes CEO Troels Philip Jensen replaces Gustav Mellentin. According to Adform, Gustav Mellentin will stay in Adform in an active role focused on continuing to shape the company’s strategic work.
Display WPP’s executive committee and board to take a 20% reduction in salaries for 3 months WPP last week announced that amid the COVID-19 pandemic, the executive committee and board committed to take a 20% reduction in their salaries or fees for an initial period of three months.
Display DV360 to count OMID ad impressions when 1 pixel of the creative is on screen Google this week announced that is changing how it does impression counting in OMID enabled mobile app environments, in DV360.
Display Google introduces a new user role for clients of agencies in DV360 Google this week announced that is introducing a new user role for clients of agencies in DV360. The new user role will enable agencies and partners to give their clients access to Display & Video 360 without exposing linked partners or advertisers, billable cost, revenue models, or platform fees.
Display The Trade Desk certifications now for free until end of 2020 The Trade Desk yesterday announced a revamp of the The Trade Desk Edge Academy, a certification and learning platform. The Trade Desk is making The Trade Desk Edge Academy available free of charge for the first time until the end of 2020, and open for everyone.
Retail Amazon restricts ads on keywords related with face masks and hand sanitizers Amazon last month announced, that in response to COVID-19 pandemic, it is restricting advertising on keywords related to protective equipment, including face masks, hand sanitizers, surgical gloves, and other related keywords.
Retail Advertisers ask Amazon if they should pause their campaigns when out of stock Amazon this week revealed that advertisers are concerned if they should paused sponsored ads campaigns, if items go out of stock. This concern is surging because of a shortage of products amid the COVID-19 pandemic.
Retail Amazon releases product targeting in Sponsored Display Amazon last week released new Sponsored Display product targeting for US sellers. Advertisers can now promote product discovery with ads that reach shoppers who are actively browsing similar or complementary products and categories on Amazon.
Data Google updates Display & Video 360 connector in Data Studio Google this week updated the Display & Video 360 connector in Data Studio.
Audio New record: Almost 100,000 podcasts were created last month 96,537 new podcasts were created last month, a montly record on podcast creation. Those are stats from My Podcast Reviews, first reported by Podnews.
Data ASOdesk raises $1M of funding from Embria ASOdesk last month announced it has raised $1M round of funding from Embria. ASOdesk helps developers to make their mobile apps more discoverable in iOS and Android app stores.
