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Google launches Radium to automate hyper-local targeting

Google launches Radium to automate hyper-local targeting

Google this week announced the launch of Radium, a Web Application, based on App Scripts, where advertisers can define the business areas into radius targeting settings.

Microsoft introduces Bing News PubHub as part of the Bing Webmaster Tools

Microsoft introduces Bing News PubHub as part of the Bing Webmaster Tools

Microsoft yesterday announced a revamped Bing News PubHub as part of the Bing Webmaster Tools. Bing News PubHub is a program for news publishers.

Microsoft Cruise Ads

Microsoft launches Cruise Ads

Microsoft today announced the launch of Cruise Ads. The ads appear on the right rail of Microsoft Bing search results and run alongside mainline text ad placements.

Google launches a new Search Ads 360

Google today announced the launch of a new Search Ads 360. Google redesigned and rebuilt Search Ads 360 using the same technology that powers Google Ads.

Google names their major competitors in 2022

Google names their major competitors in 2022

Google this month named their competitors in search, social, ad platforms, devices and advertising.

Google’s advertising network growth driven by in-app

Google’s advertising network growth driven by in-app

Google last week disclosed the financial results for the Q4 2021. In the Alphabet Q4 2021 Earnings Call, Philipp Schindler, SVP and CBO at Google, said the growth in Google’s advertising network revenue was driven by AdMob.

Cookies vs Topics

Google to test Topics API this year

Sundar Pichai last week announced that Google will begin testing this year the new Privacy Sandbox proposal called Topics API. The announcement was made during Alphabet Q4 2021 Earnings Call.

Roku expands its advertising business to Mexico

Roku expands its advertising business to Mexico

Roku this week announced the expansion of the advertising business to Mexico. Roku launched its advertising business in 2012, in the US.

Acxiom integrates Treasure Data

Integrating Treasure Data facilitates the full-funnel personalization, measurement and attribution via Acxiom’s Real Identity.

FreeWheel launches a Partner Certification Program

FreeWheel launches a Partner Certification Program

FreeWheel this week launched a new Partner Certification Program for buyers, sellers, data and technology partners. According to FreeWheel, buyers can now discover the certified, integrated partners with FreeWheel - including demand side platforms and suppliers, which ensures optimal campaign execution. In FreeWheel’s partners website, advertisers can search for

Merchant Center Status Dashboard

Google launches a Merchant Center Status Dashboard

Google this week launched a Merchant Center Status Dashboard, where retailers can see if service disruptions occur on the Content API for Shopping, Merchant Center, and Feeds.

Google updates DV360 API introducing support for Customer Match

With Customer Match, advertisers can upload contact information or mobile device IDs using the Display & Video 360 API.

Google launches a new CTV frequency management in DV360

Google launches a new CTV frequency management in DV360

The new FC solution enables advertisers to control the number of times people see their ads across YouTube and other CTV apps.

Adform’s ID Fusion campaigns register 120% increased net reach

Adform’s ID Fusion campaigns register 120% increased net reach

Adform this week announced campaigns running on ID Fusion had over 120% increased net reach, 60% reduction in media wastage, and over 3 times an increase in the average conversion rate.

Microsoft Bing launches a marketplace for autos

Microsoft Bing launches a marketplace for autos

Microsoft this week announced the launch of Autos Marketplace in Microsoft Bing, in the US. Microsoft says the Autos Marketplace is a new research assistant for a car.

TCF not compliant with Article 6 of the GDPR, Belgian regulator rules

The Belgian Data Protection Authority (DPA) this week ruled that Transparency and Consent Framework (TCF) not compliant with Article 6 of the GDPR. IAB Europe fined in €250.000.

Amazon to shut down Alexa Internet on May 1, 2022

Amazon to shut down Alexa Internet on May 1, 2022

Amazon last year announced it is shutting down Alexa Internet on May 1, 2022. Alexa.com APIs to be switched off on December 15, 2022.

Google stops the Linear TV buying in DV360

Google stops the Linear TV buying in DV360

According to Google DV360’s Linear TV buying capability (Programmatic TV) has been deprecated and campaigns will not serve beyond December 31, 2021.

SiriusXM’s SXM Media integrates the AudioID powered by AdsWizz

SiriusXM’s SXM Media integrates the AudioID powered by AdsWizz

SiriusXM says AudioID is the future of listener identity as traditional digital identifiers erode.