Google to bring IP-based ads to EEA publishers from August 3
Google will use IP addresses for ad measurement and personalization in the EEA, UK, and Switzerland from August 3, 2026, while updating its TCF registration.
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WPP Media sees AI as advertising's $1.3 trillion growth engine in 2026
WPP Media's midyear forecast projects 4.4% global ad growth to $1.3 trillion, as AI investment offsets geopolitical headwinds and reshapes every major ad channel.
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Agentic ad tech tries to take over the buying layer as AI search budgets surge
AI agents claim the programmatic ad buying layer as WPP forecasts AI search reaching 39% of search revenue by 2031 and Adobe finds 86% impulse buy monthly.
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Pixalate's OpenEPG Index exposes the blind spot in streaming TV measurement
Pixalate's new index ranks 5,108 streaming shows by open programmatic CTV ad spend and consumer reach across 210 U.S. markets, covering mobile and CTV screens.
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The impulse shopper is everyone: Adobe data on 86% unplanned buys
Adobe surveys 1,003 US consumers and finds 86% make unplanned online purchases monthly, driven by social video, flash sales, and Gen Z stress relief patterns.
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The Trade Desk plugs Adsquare into Audience Unlimited for real-world outcomes
The Trade Desk integrates Adsquare real-world location data into Audience Unlimited, connecting digital campaigns to store visits and offline business outcomes.
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LiveRamp opens its agent network to outside builders with new LAB program
LiveRamp today opened its platform to partner-built AI agents through the new LAB program, covering planning, activation, measurement, and data transformation.
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DoubleVerify launches DV Neura, its AI engine for agentic ad campaigns
DoubleVerify today launched DV Neura, its cognitive AI engine with MCP integration, agentic execution agents, and a nearly 300x rise in content classification.
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The freelancer payment trap squeezing marketing agencies in 2026
Agencies face 120-day client terms but must pay freelancers within 30 days, creating a debt cascade that hits contractors hardest, a Kaplan Group report finds.
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Guideline and Mediaocean expand API to kill spreadsheet reconciliation
Guideline links MediaTools to Prisma by Mediaocean via API, automating plan-vs-actual reporting and eliminating manual reconciliation for agencies and brands.
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Pause ads beat CTV spots 2x on attention, WunderKIND data shows
WunderKIND Ads releases the first CTV pause ad benchmarks, drawing on millions of programmatic impressions across 15 verticals with TVision attention data.
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Original research tops AI search citations at 82%, NP Digital survey finds
NP Digital surveyed 500 marketers in May 2026 to rank content types by AI search performance. Original research leads at 82%. Video content ranks last at 2%.
