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Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

AI   -   Jan 12, 2026 Google and Apple's Gemini deal raises questions about AI market control
Apple and Google logos joining hands on globe illustrating AI partnership dominance

Google's Gemini models will power Apple Intelligence starting 2026. The multi-year partnership centralizes AI control amid industry criticism of platform dominance.

Audio   -   Jan 11, 2026 Netflix's KPop Demon Hunters holds YouTube's top spot as 2026 begins
Golden tops YouTube charts Jan 2-8 2026 KPop Demon Hunters Netflix soundtrack 59M views

Golden from Netflix's animated film leads with 59.8 million views while regional charts show India, Brazil dominate global consumption patterns week of January 2-8, 2026.

AudioGo expands with SiriusXM podcasts: MrBallen, Trevor Noah, Morbid, SmartLess Media, and more shows
Audio   -   Jan 15, 2026 AudioGo adds true crime and comedy podcasts to January inventory

AudioGo today expanded its podcast advertising network with high-profile shows from SiriusXM and multicultural publishers, giving marketers access to previously unavailable inventory.

by Luis Rijo
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Audio   -   Jan 15, 2026 AudioGo adds true crime and comedy podcasts to January inventory
AudioGo expands with SiriusXM podcasts: MrBallen, Trevor Noah, Morbid, SmartLess Media, and more shows

AudioGo today expanded its podcast advertising network with high-profile shows from SiriusXM and multicultural publishers, giving marketers access to previously unavailable inventory.

by Luis Rijo
AI   -   Jan 12, 2026 Google and Apple's Gemini deal raises questions about AI market control
Apple and Google logos joining hands on globe illustrating AI partnership dominance

Google's Gemini models will power Apple Intelligence starting 2026. The multi-year partnership centralizes AI control amid industry criticism of platform dominance.

by Luis Rijo
Audio   -   Jan 11, 2026 Netflix's KPop Demon Hunters holds YouTube's top spot as 2026 begins
Golden tops YouTube charts Jan 2-8 2026 KPop Demon Hunters Netflix soundtrack 59M views

Golden from Netflix's animated film leads with 59.8 million views while regional charts show India, Brazil dominate global consumption patterns week of January 2-8, 2026.

by Luis Rijo
AI   -   Jan 10, 2026 Amazon pushes Alexa+ beyond Echo devices into Samsung TVs and BMW cars
Amazon Alexa+ logo featuring white text and smile arrow on dark blue background at CES 2026

Amazon extends AI assistant to third-party hardware with Samsung television integration and automotive deployments across BMW, HERE Technologies, and TomTom navigation systems.

by Luis Rijo
Audio   -   Jan 10, 2026 Spotify finally lets you spy on what your friends are listening to right now
Spotify Messages interface showing listening activity with real-time friend updates and song sharing

Spotify launches listening activity and Request to Jam in Messages on January 7, 2026, enabling real-time music sharing for 40 million messaging users.

by Luis Rijo
Audio   -   Jan 08, 2026 Comscore cracks the audio measurement gap with Trade Desk integration
Comscore cracks the audio measurement gap with Trade Desk integration

Comscore launches AI-powered audio targeting and measurement on The Trade Desk, addressing a 22% investment gap between consumer engagement and advertiser spending.

by Luis Rijo
Audio   -   Jan 08, 2026 Netflix soundtrack dominates as YouTube charts reveal fragmented listening
KPop Demon Hunters animated characters from Netflix film whose soundtrack topped YouTube charts

Golden from KPop Demon Hunters leads US charts with 9.3M views while Peso Pluma and regional hits fragment the December 26-January 1 streaming landscape.

by Luis Rijo
Audio   -   Jan 07, 2026 DAX brings DISQO's measurement tools to every audio campaign
Brand lift measurement showing +1.1% awareness increase from video advertising campaign effectiveness analysis

DAX US partners with DISQO on January 6, 2026, to provide accessible brand lift measurement across podcast and streaming audio inventory reaching 108 million listeners.

by Luis Rijo
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