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Audio
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Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

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  • Nielsen loses appeal over radio ratings tie that charged Cumulus 10x price 11 min read

    Nielsen loses appeal over radio ratings tie that charged Cumulus 10x price

    Second Circuit ruling on July 13 upholds a block on the measurement firm's Network Policy, sending the antitrust tying case back for a final liability decision.

  • SiriusXM adds Nick Schulman poker show to Mad Dog Sports Radio July 18 8 min read

    SiriusXM adds Nick Schulman poker show to Mad Dog Sports Radio July 18

    Weekly six-episode series airs on Mad Dog Sports Radio channel 82 from July 18, adding named-talent sports inventory to a 255-million-listener ad network now.

  • UK forces Alexa, Siri and Google Assistant to carry radio streams ad-free 9 min read

    UK forces Alexa, Siri and Google Assistant to carry radio streams ad-free

    Three platforms clearing the 700,000-user bar cover 95% of voice radio listening, and Alexa+ plus future Siri and Gemini AI upgrades fall inside the same net.

  • Apple erases the word Apple from where its ads can run 37 min read

    Apple erases the word Apple from where its ads can run

    Apple Ads terms open surfaces beyond Apple, Brussels forces Google to open Android and share search data, and platform trust cracks across finance and CTV.

  • Azerion study finds AI ad voices fool 37% of listeners into thinking human 10 min read

    Azerion study finds AI ad voices fool 37% of listeners into thinking human

    The 3,000-person UK study found regional AI accents lifted brand recommendation to 33% versus 10% for human voice, a gap most advertisers cannot ignore now.

  • iHeartMedia's 1,000 sellers gain Amazon streaming and audio ads 9 min read

    iHeartMedia's 1,000 sellers gain Amazon streaming and audio ads

    Amazon DSP now reaches iHeart's podcasts and digital audio through shopping, browsing and streaming signals, adding Twitch, Music, Fire TV and Alexa reach.

  • AdsWizz renews SoundCloud, Sonos exclusivity across 14 markets 8 min read

    AdsWizz renews SoundCloud, Sonos exclusivity across 14 markets

    Renewed terms span 14 European countries, covering relationships dating to 2021 for SoundCloud and 2022 for Sonos. Neither company disclosed contract length.

  • Azerion wins access to Audiomob's 500 million gaming users 8 min read

    Azerion wins access to Audiomob's 500 million gaming users

    Moments format uses in-game triggers like high scores to time audio ads in 18 languages, personalized for each player. Reach spans the US, LATAM and Germany.

  • Discover Weekly gains 100 billion streams as Spotify updates Release Radar 9 min read

    Discover Weekly gains 100 billion streams as Spotify updates Release Radar

    Release Radar now reaches almost 9 million weekly listeners with new genre filters. Fresh Finds has launched artists like Doechii and Ice Spice since 2015.

  • YouTube gains lead over Spotify in UK podcast market, 29% to 28% 9 min read

    YouTube gains lead over Spotify in UK podcast market, 29% to 28%

    Edison data shows BBC Sounds holding 15 percent, far above any equivalent US public-media platform, raising the question of how long that gap narrows.

  • Amazon DSP gains Spotify podcast ads as reach hits 90% unique 12 min read

    Amazon DSP gains Spotify podcast ads as reach hits 90% unique

    Podcast inventory now runs through Amazon DSP with 90% unique reach against Spotify's music catalog. Buyers in Australia and Japan gain fresh video access.

  • Podscribe now tracks Instagram, TikTok, YouTube posts in one dashboard 8 min read

    Podscribe now tracks Instagram, TikTok, YouTube posts in one dashboard

    Sponsored posts across three platforms now feed attribution reports with no manual setup required. The July release leaves its post-matching method unexplained.

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