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Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio   -   May 14, 2026 Paramount and NPR exec joins beehiiv to lead its podcast push
Ainsley Rossitto

beehiiv hired Ainsley Rossitto from Paramount Global as Head of Podcasts, as global podcast ad spend heads toward $5 billion and US monthly listeners hit 58%.

Video   -   May 14, 2026 Spotify video API goes live on five hosting platforms, Apple HLS deal follows
Podcast studio with Spotify and Apple Podcasts logos, microphone, camera, and audio gear.

Spotify video distribution API is now live on Libsyn, Podigee, Audioboom, Audiomeans, and Podspace, with Apple HLS cross-platform support coming later in 2026.

Two podcast microphones split by green Spotify and red YouTube light, showing engagement gap
Audio   -   May 14, 2026 Podstock data: Spotify drives 1.5x more podcast listening time than YouTube

Podstock benchmarks show Spotify podcast streams generate 1.5x more minutes than YouTube views, but discovery spikes push average time spent down across shows.

by Luis Rijo
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Audio   -   May 14, 2026 Podstock data: Spotify drives 1.5x more podcast listening time than YouTube
Two podcast microphones split by green Spotify and red YouTube light, showing engagement gap

Podstock benchmarks show Spotify podcast streams generate 1.5x more minutes than YouTube views, but discovery spikes push average time spent down across shows.

by Luis Rijo
Audio   -   May 14, 2026 Paramount and NPR exec joins beehiiv to lead its podcast push
Ainsley Rossitto

beehiiv hired Ainsley Rossitto from Paramount Global as Head of Podcasts, as global podcast ad spend heads toward $5 billion and US monthly listeners hit 58%.

by Luis Rijo
Video   -   May 14, 2026 Spotify video API goes live on five hosting platforms, Apple HLS deal follows
Podcast studio with Spotify and Apple Podcasts logos, microphone, camera, and audio gear.

Spotify video distribution API is now live on Libsyn, Podigee, Audioboom, Audiomeans, and Podspace, with Apple HLS cross-platform support coming later in 2026.

by Luis Rijo
Audio   -   May 10, 2026 Alexa+ lands on Bose speakers as a free Prime perk - what changes for users
Bose Smart Soundbar with Alexa+ integration glowing purple in a living room setup

Amazon brought Alexa+ to Bose speakers on May 5, expanding its AI assistant beyond Echo devices and offering the feature free for Prime members in the U.S.

by Luis Rijo
Audio   -   May 10, 2026 Stater Bros. taps ISM for programmatic audio across 165 California stores
Shopper pushes cart past produce aisle with in-store speaker overhead, Southern California grocery

Stater Bros. partners with In-Store Marketplace and Mood Media to launch programmatic audio across 165 stores, with digital screens planned for later in 2026.

by Luis Rijo
AI   -   May 10, 2026 Spotify lets AI agents save personal podcasts directly to your library
Spotify lets AI agents save personal podcasts directly to your library

Spotify launched a beta tool on May 7 that lets AI agents like Claude Code generate and save private personal podcasts to user libraries across 2,000 devices.

by Luis Rijo
Audio   -   May 06, 2026 Gen Z and millennials spend 4h30m a day with audio, Edison Research finds
Edison Share of Ear Q1 2026: daily audio time by age group in the US

Edison Research Q1 2026: 13-34 year-olds spend 4h 30m daily with audio, leading all US age groups, as Share of Ear data reveals a widening generational divide.

by Luis Rijo
Audio   -   May 05, 2026 Azerion takes over L'Equipe podcast ad sales in France
Amaury Media and Azerion logos announcing L'Equipe podcast ad partnership in France.

Amaury Media appoints Azerion to sell digital audio ads for L'Equipe's 15 French sports podcasts, backed by Azerion's proprietary technology infrastructure.

by Luis Rijo
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