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Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio   -   Feb 03, 2025 AudioGO: Dynamic pricing brings automated bidding to audio advertising
AudioGO

New automated bid-based pricing model from AudioGO promises 20-25% increase in targeted audience impressions for the same budget.

Audio   -   Jan 28, 2025 Spotify reaches $10 billion annual payout milestone to music industry
Spotify reaches $10 billion annual payout milestone to music industry

Streaming service hits record payment in 2024, marking tenfold increase over past decade as independent artists see growth.

SiriusXM announces comprehensive Super Bowl LIX programming lineup
Audio   -   Feb 05, 2025 SiriusXM announces comprehensive Super Bowl LIX programming lineup

Broadcasting company reveals extensive sports and entertainment coverage plans for Super Bowl week in New Orleans.

by Luis Rijo
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Audio   -   Feb 05, 2025 SiriusXM announces comprehensive Super Bowl LIX programming lineup
SiriusXM announces comprehensive Super Bowl LIX programming lineup

Broadcasting company reveals extensive sports and entertainment coverage plans for Super Bowl week in New Orleans.

by Luis Rijo
Audio   -   Feb 03, 2025 AudioGO: Dynamic pricing brings automated bidding to audio advertising
AudioGO

New automated bid-based pricing model from AudioGO promises 20-25% increase in targeted audience impressions for the same budget.

by Luis Rijo
Audio   -   Jan 28, 2025 Spotify reaches $10 billion annual payout milestone to music industry
Spotify reaches $10 billion annual payout milestone to music industry

Streaming service hits record payment in 2024, marking tenfold increase over past decade as independent artists see growth.

by Luis Rijo
Audio   -   Jan 27, 2025 Spotify and UMG unveil landmark deal to boost music streaming monetization
Comparison of Streaming 1.0 vs 2.0 models shows shift from scale-focused to value-maximizing strategies

New multi-year agreement introduces premium tiers and improved royalties while expanding digital music experiences.

by Luis Rijo
Audio   -   Jan 22, 2025 YouTube Premium tests new features
faster playback on YouTube premium

YouTube Premium expands experimental features including high-quality audio and faster playback, while introducing regional service updates.

by Luis Rijo
Audio   -   Jan 20, 2025 NPR News Now maintains top podcast position with 670 monthly episodes
NPR News Now maintains top podcast position with 670 monthly episodes

Triton Digital's December 2024 podcast rankings show NPR News Now leading with highest weekly downloads amid growing news content.

by Luis Rijo
Audio   -   Jan 18, 2025 IAB Australia sets dates for audio advertising summits in February and March 2025
Audio Summit Australia

Audio Summit events in Sydney and Melbourne will examine digital audio streaming trends and podcast advertising metrics.

by Luis Rijo
Audio   -   Jan 17, 2025 SiriusXM expands golf content with live TGL broadcast partnership
SiriusXM expands golf content with live TGL broadcast partnership

SiriusXM to provide live coverage of tech-enhanced TGL golf league matches featuring Tiger Woods and PGA TOUR stars.

by Luis Rijo
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