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Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Latest Articles 377 Articles
Audio   -   Jan 02, 2021 New podcasts grew 187% in 2020
New podcasts grew 187% in 2020

Listen Notes, a podcast search engine, identified 897 thousand new podcasts in 2020. The previous year, 2019, had 313 thousand new podcasts. This is a growth rate of 187%, year over year.

by Luis Rijo
Audio   -   Jan 01, 2021 Amazon to acquire Wondery
Amazon to acquire Wondery

Wondery is a podcast publisher network from the US, with shows including Dirty John, Dr. Death, Business Wars, and The Shrink Next Door.

by Luis Rijo
Audio   -   Dec 06, 2020 Google integrates Soundcast in DV360
Google integrates Soundcast in DV360

Soundcast is a leading audio SSP in France, with audio inventory from Le Figaro, L'Equipe, Les Indés radios, RTL, and Virgin.

by Luis Rijo
Audio   -   Oct 14, 2020 Google provides SEO guidelines for podcasts
Google provides SEO guidelines for podcasts

Podcasters can increase discoverability by optimizing the podcasts to show on Google search results.

by Luis Rijo
Audio   -   Oct 12, 2020 Minute Media taps Triton Digital for audio monetization
Minute Media taps Triton Digital for audio monetization

Minute Media will use Triton’s suite of podcast technology to power the delivery, monetization, and measurement of its podcast content.

by Luis Rijo
Audio   -   Oct 11, 2020 IAB Europe Digital Audio Day
IAB Europe Digital Audio Day

Spotify, Magnite, BBC, and Xaxis will participate in IAB Europe Digital Audio Day.

by Luis Rijo
Audio   -   Sep 29, 2020 Triton Digital partners with Tru Optik for political audiences
Triton Digital partners with Tru Optik for political audiences

Advertisers can now target Leaning Democrats, Leaning Independents, Leaning Republicans, Swing Voters, or Undecided.

by Luis Rijo
Audio   -   Sep 17, 2020 US radio ad spending to decline by 25% this year
US radio ad spending

eMarketer is now anticipating a 25.0% drop on the radio ad spending in the US.

by Luis Rijo
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