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Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Latest Articles 377 Articles
Audio   -   Jun 02, 2020 AdsWizz hires Anne Frisbie as SVP of Global Supply
AdsWizz

AdsWizz today announced the addition of Anne Frisbie as Senior Vice President (SVP) of Global Supply.

by Luis Rijo
Audio   -   May 10, 2020 Nielsen launches Gracenote Audio On Demand with a dataset of 37 million podcast episodes
podcast episodes

Nielsen this week launched Gracenote Audio On Demand, a dataset enabling search and discovery of over 37 million podcast episodes across all audio platforms.

by Luis Rijo
Audio   -   May 06, 2020 Google launches Podcasts Manager
Google Podcasts Manager

Google yesterday launched Google Podcasts Manager, a tool where podcasters get insights over their podcasts and audiences across Google products.

by Luis Rijo
Audio   -   May 06, 2020 AdsWizz launches DCO on audio creatives hosted in AudioMatic and AudioServe
Audio

AdsWizz today launched Dynamic Creative Optimization (DCO) for audio on its AudioMatic and AudioServe platforms. According to AdsWizz, the new DCO feature uses the data points available on the AdsWizz platform to deliver audio ad creative variations.

by Luis Rijo
Audio   -   May 05, 2020 Apple expands podcasts into 20 new countries
Apple Podcasts

Apple today announced that is expanding the podcasts into 20 additional territories throughout Africa, Asia-Pacific, Europe, Latin America, the Middle East, and Oceania.

by Luis Rijo
Audio   -   Apr 14, 2020 Triton Digital launches a report with the top podcasts in the United States
Podcast Report 2023

Triton Digital yesterday expanded the podcast reporting with the United States of America. The Podcast Report provides a ranking of the Top Podcasts as well as the Top Networks in the U.S., as measured by Podcast Metrics.

by Luis Rijo
Display   -   Apr 07, 2020 Google introduces a new user role for clients of agencies in DV360
DV360

Google this week announced that is introducing a new user role for clients of agencies in DV360. The new user role will enable agencies and partners to give their clients access to Display & Video 360 without exposing linked partners or advertisers, billable cost, revenue models, or platform fees.

by Luis Rijo
Audio   -   Apr 04, 2020 New record: Almost 100,000 podcasts were created last month
My Podcast Reviews

96,537 new podcasts were created last month, a montly record on podcast creation. Those are stats from My Podcast Reviews, first reported by Podnews.

by Luis Rijo
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