Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.
Audio
Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.
Spotify is creating an Official League of Legends Esports hub, exclusive and original podcasts. The official League of Legends soundtrack racks up over 4.8 million Spotify listeners per month.
Google yesterday updated the Google Ad Manager API. The version v202008 includes support for Audio Ads and the ability to specify multiple Viewability Provider Companies on a LineItem.
Viewability Provider Companies are third-party companies used to measure creative viewability.
According to the release notes from the v202008 of the Google
Google yesterday updated the Google Ad Manager API. The version v202008 includes support for Audio Ads and the ability to specify multiple Viewability Provider Companies on a LineItem.
Viewability Provider Companies are third-party companies used to measure creative viewability.
According to the release notes from the v202008 of the Google
Spotify is creating an Official League of Legends Esports hub, exclusive and original podcasts. The official League of Legends soundtrack racks up over 4.8 million Spotify listeners per month.
Rubicon Project this week was rebranded to Magnite. Rubicon Project says Magnite is “the world’s largest independent sell-side platform for every channel and format.”
Last year, Rubicon Project and Telaria announced a merge to capture growth in Connected TV. The name change was expected for both companies, now merged.
SiriusXM this week announced the acquisition of Simplecast, a podcast management platform, created in 2013, that enables podcasters to publish, manage, and measure their content.
