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Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio   -   May 06, 2020 AdsWizz launches DCO on audio creatives hosted in AudioMatic and AudioServe
Audio

AdsWizz today launched Dynamic Creative Optimization (DCO) for audio on its AudioMatic and AudioServe platforms. According to AdsWizz, the new DCO feature uses the data points available on the AdsWizz platform to deliver audio ad creative variations.

Audio   -   May 05, 2020 Apple expands podcasts into 20 new countries
Apple Podcasts

Apple today announced that is expanding the podcasts into 20 additional territories throughout Africa, Asia-Pacific, Europe, Latin America, the Middle East, and Oceania.

Google Podcasts Manager
Audio   -   May 06, 2020 Google launches Podcasts Manager

Google yesterday launched Google Podcasts Manager, a tool where podcasters get insights over their podcasts and audiences across Google products.

by Luis Espada
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Audio   -   May 06, 2020 Google launches Podcasts Manager
Google Podcasts Manager

Google yesterday launched Google Podcasts Manager, a tool where podcasters get insights over their podcasts and audiences across Google products.

by Luis Espada
Audio   -   May 06, 2020 AdsWizz launches DCO on audio creatives hosted in AudioMatic and AudioServe
Audio

AdsWizz today launched Dynamic Creative Optimization (DCO) for audio on its AudioMatic and AudioServe platforms. According to AdsWizz, the new DCO feature uses the data points available on the AdsWizz platform to deliver audio ad creative variations.

by Luis Espada
Audio   -   May 05, 2020 Apple expands podcasts into 20 new countries
Apple Podcasts

Apple today announced that is expanding the podcasts into 20 additional territories throughout Africa, Asia-Pacific, Europe, Latin America, the Middle East, and Oceania.

by Luis Espada
Audio   -   Apr 14, 2020 Triton Digital launches a report with the top podcasts in the United States
Podcast Report 2023

Triton Digital yesterday expanded the podcast reporting with the United States of America. The Podcast Report provides a ranking of the Top Podcasts as well as the Top Networks in the U.S., as measured by Podcast Metrics.

by Luis Espada
Display   -   Apr 07, 2020 Google introduces a new user role for clients of agencies in DV360
DV360

Google this week announced that is introducing a new user role for clients of agencies in DV360. The new user role will enable agencies and partners to give their clients access to Display & Video 360 without exposing linked partners or advertisers, billable cost, revenue models, or platform fees.

by Luis Espada
Audio   -   Apr 04, 2020 New record: Almost 100,000 podcasts were created last month
My Podcast Reviews

96,537 new podcasts were created last month, a montly record on podcast creation. Those are stats from My Podcast Reviews, first reported by Podnews.

by Luis Espada
Audio   -   Mar 29, 2020 Google launches Google Podcasts in iOS
Google Podcasts in iOS

Google this week launched Google Podcasts on iOS. Google says that regardless of the platform users are using, the listening progress will sync across devices. Google this week also announced that users can now subscribe to podcasts on the web.

by Luis Espada
Audio   -   Mar 28, 2020 AdsWizz launches automated host-read audio ads on AudioMatic
host-read audio ads

AdsWizz this week launched audio host-read campaigns in AudioMatic, the AdsWizz Audio DSP. According to AdsWizz, the automated host-read ads enables marketers to maintain authenticity and connection while creating scale.

by Luis Espada
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