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Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Latest Articles 377 Articles
Audio   -   May 19, 2019 Australians are listening more audio, 11 hours per week
Australians are listening more audio, 11 hours per week

Australians are consuming more audio, now for more than eleven hours per week. This is a finding from The Infinite Dial 2019 Australia, a study of digital media behavior in Australia, commissioned by Commercial Radio Australia (CRA), Southern Cross Austereo (SCA), and Triton Digital.

by Luis Rijo
Audio   -   Apr 29, 2019 Spotify reaches 100 million paid subscribers in 79 countries
Spotify User Growth

In the first quarter of 2019, Spotify had 217 million monthly active users (MAUs) and 100 million paid subscribers.

by Luis Rijo
Audio   -   Apr 21, 2019 Amazon launches a free music service on Alexa devices
Amazon Alexa

Amazon this week launched an ad-supported music service on compatible Alexa-enabled devices.

by Luis Rijo
Audio   -   Apr 21, 2019 Swoot is making podcast listening into a social experience
Swoot

A new app for podcast listening is available since this week. The new app is called Swoot and the app turns podcast listening into a social experience. The motto is: "Podcasts with friends :)"

by Luis Rijo
Audio   -   Apr 21, 2019 YouTube Music now available for free on Google Home speakers
YouTube Music now available for free on Google Home speakers

Google this week announced YouTube Music is now available for free on Google Home speakers. YouTube Music is an ad-supported music service available on Google Home speakers or other Google Assistant-powered speakers.

by Luis Rijo
Audio   -   Apr 17, 2019 Amazon creates a new certification for Alexa Skill developers
Amazon Alexa

The certification is AWS Certified Alexa Skill Builder and Amazon says it's the industry's first and only certification that validates personal ability to build, test, and publish Amazon Alexa skills.

by Luis Rijo
Audio   -   Apr 10, 2019 Stingray taps Triton for audio monetization
Stingray taps Triton for audio monetization

Triton today announced Stingray selected to utilize Triton’s programmatic audio marketplace (a2x) and audio Sell-Side Platform (Yield-Op) to make its audio inventory available programmatically to media buyers around the world through open and private marketplace deals.

by Luis Rijo
Audio   -   Apr 10, 2019 Amazon launches Alexa in Brazil later this year
Alexa Brazil

Amazon today announced that Alexa will be launched later this year in Brazil. This is the first Portuguese market where Alexa will be made available.

by Luis Rijo
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