Connected TV

Roku yesterday announced that HBO joined The Roku Channel, in time for the new season of Game of Thrones, that starts on April 14. The Sopranos, Entourage, and Sex and the City are other cities available along with premium movies and documentaries. The Roku Channel has more than 10,000

Tremor Video DSP this month announced that has expanded the connected TV (CTV) capabilities featuring data partnerships. Tremor Video DSP says it has an exclusive partnership with Alphonso, enabling brands to reach more than 34 million viewing households on any device or platform on a one-to-one level. According to Tremor

dataxu last week launched TotalTV™ Marketplace, a marketplace with more than 40 million unique connected TV (CTV) households per month. dataxu is creating CTV Inventory Packages, that group inventory into Long Form CTV, Mobile and Desktop FEP, Sports, Live TV, and Short Form CTV. Inventory Packages will be available this

Krush Media this week announced a partnership with Pixalate to deliver invalid traffic (IVT) detection and filtration solutions across its display, mobile, video, and OTT/CTV channels. According to Pixalate, Krush Media specializes in connecting advertisers with its fully-managed, cross-screen publisher platform and has chosen Pixalate as its partner to

LiveRamp last week announced it is expanding the capabilities of its IdentityLink platform to include Connected TVs. LiveRamp says that by linking Connected TV (CTV) identifiers to the LiveRamp omnichannel identity graph, both marketers and advanced TV ecosystem partners can now simplify campaign planning, targeting and measurement. According to LiveRamp,

Nielsen and FreeWheel have expanded their relationship to include the Nielsen Data Management Platform. By using Nielsen DMP, Freewheel can now analyze, build and target advanced audiences across Connected TV (“CTV”), Over-the-Top (“OTT”) and digital video. According to FreeWheel, Nielsen DMP provides FreeWheel with Nielsen media and purchase data segments,

Pause Ad is the name for the new ad offering from Hulu. Announced today, Hulu’s new Pause Ad appears when a viewer pauses the content they’re watching. Hulu expects to introduce this new format in Q2 2019 for select content within the Hulu streaming library. Hulu says the

Cheddar has selected Telaria as a supply-side partner to boost monetization of its inventory, including connected TV (CTV). Cheddar has two news networks, Cheddar Business and Cheddar News, across the OTT and MVPD landscape. “Telaria is working closely with us as we embark on monetizing our OTT scale. We are