Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Data - Jun 21, 2025 GA4 Audit Checklist

Complete GA4 audit checklist with priority rankings for tracking setup, data collection, compliance verification.

Display - Jun 21, 2025 Google announces changes to MRC accredited metrics in July 2025

Google DV360 July 2025 MRC metrics: 100% invalid traffic increase, 30% inactive impressions

Platform updates will significantly impact invalid impression counting for advertisers.

DuckDuckGo browser displays scam warning blocking fraudulent site attempting financial deception

Data - Jun 21, 2025 DuckDuckGo expands browser scam protection against fake sites

DuckDuckGo's browser now guards against investment scams and fake tech support alongside existing phishing defenses.

by Luis Rijo

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Latest Articles 2235 Articles

Data - Jun 21, 2025 DuckDuckGo expands browser scam protection against fake sites

DuckDuckGo's browser now guards against investment scams and fake tech support alongside existing phishing defenses.

by Luis Rijo

Data - Jun 21, 2025 GA4 Audit Checklist

Complete GA4 audit checklist with priority rankings for tracking setup, data collection, compliance verification.

by Luis Rijo

Display - Jun 21, 2025 Google announces changes to MRC accredited metrics in July 2025

Platform updates will significantly impact invalid impression counting for advertisers.

by Luis Rijo

Video - Jun 19, 2025 Comcast unveils performance-based TV solutions with Mastercard partnership

Performance measurement tools target attribution challenges as Connected TV budgets double.

by Luis Rijo

Data - Jun 18, 2025 German data protection authorities establish unified fine procedures

New model guidelines aim to standardize GDPR enforcement across federal and state levels in Germany.

by Luis Rijo

Data - Jun 18, 2025 DV360 announces major reporting changes for Q3 2025

Google confirms comprehensive updates affecting YouTube metrics, cross-platform functionality, and audience dimensions.

by Luis Rijo

Data - Jun 18, 2025 Google updates DV360 to reflect Scope3 acquisition of Adloox

Third-party prebid provider undergoes complete rebranding across platform in July 2025.

by Luis Rijo

Data - Jun 17, 2025 UK data regulator hits 23andMe with £2.31 million fine for genetic breach

DNA double helix with red security warnings and broken locks showing genetic data breach vulnerability

ICO fines genetic testing firm £2.31M after credential stuffing attack exposed 155,592 UK customers' DNA data over 5 months.

by Luis Rijo