Traffic from Google's interactive AI search mode officially tracked in performance reports starting June 17, 2025.

Privacy advocate noyb sues German data protection authorities after nearly four years of inaction on unlawful consent systems.

Industry standards reduced invalid traffic costs by 69% while unprotected channels still waste €1.075B annually.

French data authority drafts guidelines requiring consent for email tracking pixels affecting marketing campaigns.

Collaboration aims to eliminate data silos while bringing transparency to brand marketing through secure cloud integration.

Data protection regulator finds that promotional emails to non-customers violate GDPR consent requirements, affecting practices across e-commerce industry.

Hessian regulator issues penalty for unauthorized use of publicly available data in targeted campaigns without consent.

New transparency and data sharing limits take effect June 23, 2025.