Latest Articles
2232 Articles
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Google Ad Manager enables precise postal code targeting for Spanish and Italian markets as programmatic advertising becomes increasingly location-specific.
AdMob limits historical data to 7 years for ads activity and 90 days for user activity starting September 2025.
Google Analytics expands cost data import functionality with nine new sources including BigQuery and Amazon platforms.
by Luis Rijo
Google Analytics expands cost data import functionality with nine new sources including BigQuery and Amazon platforms.
by Luis Rijo
Google Ad Manager enables precise postal code targeting for Spanish and Italian markets as programmatic advertising becomes increasingly location-specific.
by Luis Rijo
AdMob limits historical data to 7 years for ads activity and 90 days for user activity starting September 2025.
by Luis Rijo
Amazon introduces Geographic Insights and Activation to help advertisers discover new customer bases using retail data.
by Luis Rijo
Australia's competition regulator delivers final assessment calling for new digital competition regime after five-year investigation.
by Luis Rijo
DuckDuckGo's browser now guards against investment scams and fake tech support alongside existing phishing defenses.
by Luis Rijo
Complete GA4 audit checklist with priority rankings for tracking setup, data collection, compliance verification.
by Luis Rijo
Platform updates will significantly impact invalid impression counting for advertisers.
by Luis Rijo