Microsoft Clarity bridges ad gap with AI insights
New tool gives marketers unprecedented view into post-click behavior, potentially transforming campaign optimization.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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FTC launches anticompetitive regulations hunt with DOJ
Federal agencies must identify rules that harm competition in sweeping deregulation effort.
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When is Mother's Day in 2025? Guide to Dates and Celebrations
Find out when Mother's Day 2025 falls in the USA and worldwide with our complete date guide and celebration tips.
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AudienceProject expands YouTube measurement to new European markets
New integration provides cross-media insights including CTV measurement with co-viewing capabilities.
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Stripe helps iOS developers bypass Apple's 30% commission after court ruling
Apple forced to remove payment restrictions after judge finds tech giant in contempt.
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Yahoo's conversion API aims to solve measurement hurdles in cookieless world
New solution allows advertisers to unify online and offline conversion tracking in real-time.
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TikTok fined €530 million by Irish regulator over data transfers to China
Privacy watchdog orders compliance measures following investigation into user data handling.
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Google unveils server-side tagging and enhanced app measurement tools
Google introduces four new measurement tools for marketers to enhance data collection while improving privacy and app tracking capabilities.
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Mozilla CFO testifies in Google search case, warns of browser ecosystem risks
Browser competition could collapse if search revenue partnerships are disrupted, Mozilla warns.
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20 PPC sites marketers can't ignore in 2025
Industry insiders reveal the essential publications every digital marketer needs to follow this year - these sources are giving top agencies their edge
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Magnite to merge ad server with SSP tech in streaming play
New platform will streamline access to 99% of US streaming supply for buyers while enhancing publisher yield optimization.
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Apple forced to eliminate commissions on external purchases after contempt ruling
A detailed look at how recent court decision fundamentally alters App Store economics and developer options.
