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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data   -   Jun 28, 2025 Google Ad Manager expands postal code targeting to Spain and Italy
Spain and Italy maps showing postal code targeting zones with location pins for digital advertising

Google Ad Manager enables precise postal code targeting for Spanish and Italian markets as programmatic advertising becomes increasingly location-specific.

Data   -   Jun 28, 2025 Google AdMob cuts historical data retention periods for mobile publishers
AdMob Policy Center dashboard showing classified policy, regulatory, and advertiser preference alerts for publishers

AdMob limits historical data to 7 years for ads activity and 90 days for user activity starting September 2025.

Google Analytics cost data import interface showing nine new beta data sources including BigQuery and Amazon S3.
Data   -   Jun 28, 2025 Google Analytics adds nine new data sources for cost data import

Google Analytics expands cost data import functionality with nine new sources including BigQuery and Amazon platforms.

by Luis Rijo
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Latest Articles 2232 Articles
Data   -   Jun 28, 2025 Google Analytics adds nine new data sources for cost data import
Google Analytics cost data import interface showing nine new beta data sources including BigQuery and Amazon S3.

Google Analytics expands cost data import functionality with nine new sources including BigQuery and Amazon platforms.

by Luis Rijo
Data   -   Jun 28, 2025 Google Ad Manager expands postal code targeting to Spain and Italy
Spain and Italy maps showing postal code targeting zones with location pins for digital advertising

Google Ad Manager enables precise postal code targeting for Spanish and Italian markets as programmatic advertising becomes increasingly location-specific.

by Luis Rijo
Data   -   Jun 28, 2025 Google AdMob cuts historical data retention periods for mobile publishers
AdMob Policy Center dashboard showing classified policy, regulatory, and advertiser preference alerts for publishers

AdMob limits historical data to 7 years for ads activity and 90 days for user activity starting September 2025.

by Luis Rijo
Data   -   Jun 23, 2025 Amazon launches geographic insights feature to identify untapped markets
Amazon launches geographic insights feature to identify untapped markets

Amazon introduces Geographic Insights and Activation to help advertisers discover new customer bases using retail data.

by Luis Rijo
AI   -   Jun 23, 2025 Australia concludes major digital platform inquiry with 35 recommendations
Big Tech platforms expand across AI, cloud, gaming and digital services as regulators target market dominance.

Australia's competition regulator delivers final assessment calling for new digital competition regime after five-year investigation.

by Luis Rijo
Data   -   Jun 21, 2025 DuckDuckGo expands browser scam protection against fake sites
DuckDuckGo browser displays scam warning blocking fraudulent site attempting financial deception

DuckDuckGo's browser now guards against investment scams and fake tech support alongside existing phishing defenses.

by Luis Rijo
Data   -   Jun 21, 2025 GA4 Audit Checklist
GA4 Audit Checklist

Complete GA4 audit checklist with priority rankings for tracking setup, data collection, compliance verification.

by Luis Rijo
Display   -   Jun 21, 2025 Google announces changes to MRC accredited metrics in July 2025
Google DV360 July 2025 MRC metrics: 100% invalid traffic increase, 30% inactive impressions

Platform updates will significantly impact invalid impression counting for advertisers.

by Luis Rijo
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