Last-touch returns amid new Google features
Understanding the complexities of attribution methods as Google introduces platform-comparable columns.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Previous Posts-
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Digital audience measurement: How gatekeepers weaponize opacity
How digital platforms use self-preferencing tactics in audience measurement to maintain dominance.
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iSpot unveils attribution solution for rapid performance tracking
Real-time TV advertising measurement aims to democratize performance data.
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Google Analytics introduces annotations feature to enhance data context
New functionality allows teams to document data fluctuations and campaign impacts directly within reports.
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Performance marketing basics remain challenging despite AI advances
Digital marketing fundamentals continue to be overlooked while new technologies gain attention.
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Advocate General sides with WhatsApp in landmark EDPB accountability case
Crucial ruling could reshape how data protection decisions can be challenged across the EU.
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Proton VPN and Vivaldi browser form strategic privacy partnership
Collaboration between European tech companies aims to provide users with enhanced digital privacy tools in an increasingly surveillance-based online environment.
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Utiq's Adobe integration enhances advertising performance across browsers
Data-driven advertising solution delivers significant improvements in non-Chrome environments.
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Google's CMP launches support for consent mode
New integration enables user consent choices to flow across Google's product ecosystem.
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Marketing effectiveness research shows equal impact in months 5-24
New study reveals how brands underestimate long-term marketing returns and pricing power effects.
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Marketing measurement methods: Combining approaches for optimal results
Advanced analytics can help marketers navigate fragmented data landscapes.
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Google updates crawler verification processes with daily IP range refreshes
Enhanced security measures help website owners identify legitimate Google web crawlers and protect against potential imposters.
