Safari 18.4 release brings major web platform enhancements
Apple delivers 84 new features including declarative web push and improved CSS capabilities.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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WPP acquires InfoSum to strengthen AI-driven data capabilities
Strategic acquisition bolsters WPP's data infrastructure as privacy concerns intensify.
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Chrome's transition to Manifest V3 forces uBlock Origin removal
Google's extension framework change impacts popular ad blocker and raises privacy concerns.
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Microsoft Advertising mandates user consent signals by May 2025
Microsoft sets deadline for implementing consent signals to ensure compliance with European privacy laws.
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EDPB Issues New Guidelines on PNR Data Processing Following Court Ruling
European air passenger data retention limited to six months under new guidelines as data protection authorities tighten rules on surveillance.
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Declarative Web Push simplifies notifications without JavaScript
New WebKit feature brings privacy and energy efficiency to web push, eliminating service worker requirements.
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Display & Video 360 API v4 now generally available
generally available Google's programmatic advertising platform reaches major milestone with stable API release.
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Critical fix coming for LowerTargetRoas recommendations in Google Ads API
Developers need to update applications before April 23 implementation.
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Apple fined €150 million: ATT framework ruled anticompetitive
Apple's App Tracking Transparency approach deemed disproportionate and harmful to smaller publishers.
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Bot traffic costing advertisers billions as fraud detection fails, investigation reveals
Comprehensive investigation finds major verification systems routinely miss declared bots operating from data centers, raising questions about industry oversight.
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New client-side library for tracking ad click IDs launched
A technical solution for monitoring advertisement performance across multiple platforms without requiring server-side implementation.
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Google launches user choice billing for UK app developers
Alternative payment options expand after engagement with competition authority.
