Data - PPC Land (Page 108)

Data - May 25, 2025 WordPress unveils enhanced newsletter features to rival Substack

WordPress.com Newsletter expands capabilities with streamlined imports and reduced subscription fees as platform competition intensifies.

by Luis Rijo

Data - May 25, 2025 Google cuts incrementality testing budget requirements to $5,000 minimum

Google's enhanced incrementality testing reduces budget requirements to $5,000 using Bayesian methodology.

Lower entry thresholds and Bayesian statistics enable smaller advertisers to measure campaign effectiveness accurately.

by Luis Rijo

Data - May 24, 2025 Google to fix AI Mode tracking bug affecting referrer data

HTML code showing Google AI Mode links with noreferrer attributes that block referrer tracking.

Google confirms AI Mode referrer tracking issue was unintentional and will fix noreferrer elements.

by Luis Rijo

Data - May 18, 2025 CNIL publishes privacy recommendations for mobile apps

CNIL's new privacy recommendations for mobile apps define clear roles and responsibilities for all stakeholders

French data protection authority outlines clearer responsibilities for all app stakeholders.

by Luis Rijo

Data - May 18, 2025 GAM to replace reports tool with interactive reports by 2026

Google Ad Manager's Interactive reports interface showing data visualization with time comparison and filtering options.

Next-generation reporting solution promises enhanced analytics capabilities for publishers.

by Luis Rijo

Data - May 18, 2025 Google kills non-personalized ads control in European settings

Google AdSense's May 16, 2025 policy change from account-level controls to code-based implementation for non-personalized ads

How publishers must adapt to the major AdSense privacy control change.

by Luis Rijo

Data - May 15, 2025 Amazon expands brand measurement tool to Japanese market

Japanese advertisers gain access to brand impact measurement capabilities through Amazon's tool.

by Luis Rijo

Data - May 15, 2025 Belgian court limits IAB Europe's role in TCF framework

OpenRTB ecosystem diagram showing buy-side and sell-side connections in programmatic advertising technology

IAB Europe must only act as joint controller for TC Strings in the Transparency & Consent Framework, not for subsequent OpenRTB processing, while still addressing GDPR violations with the €250,000 fine upheld.

by Luis Rijo