Adform launches new campaign planning tool for digital advertisers
New platform aims to streamline workflow between planning and campaign activation.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Google to leverage IP addresses for CTV advertising
How new policy changes will impact household targeting across connected TV platforms.
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Microsoft Clarity expands Google Ads metrics
Enhanced analytics platform bridges behavioral insights with detailed advertising data.
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Publicis to acquire Lotame
The acquisition strengthens Publicis' position in identity-driven marketing with extensive global reach.
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Viant acquires Lockr to enhance first-party data capabilities
Acquisition aims to streamline first-party data integration for publishers amid identity challenges.
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Meta confronts EU watchdog on "beyond the law" compliance demands
European Commission scrutiny goes deeper than written rules according to Meta's DMA report.
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The attribution illusion
Half of marketers use a flawed model that's costing them profits, while better alternatives remain underutilized.
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Google tag now leverages service workers to enhance data collection
Service workers improve measurement reliability and data tracking for websites using Google Tag Manager.
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German court ruling clarifies standards for GDPR compensation claims
New judgment establishes that unsolicited marketing emails without data control loss or justified fear do not warrant compensation under GDPR Article 82.
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Adobe launches data collaboration tool for privacy-first advertising
New platform enables advertisers and publishers to work with first-party data as industry moves away from third-party cookies.
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Google AdMob launches new eCPM benchmarking tool for app publishers
New analytics tool enables mobile app publishers to compare advertising performance with industry peers across platforms.
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AppLovin reports record growth as advertising business soars 75% in 2024
Marketing platform AppLovin sees major advertising revenue growth and plans sale of gaming division in strategic shift.
