DV360: New tools for privacy-focused advertising
Google’s Display & Video 360 introduces PAIR and AI tools to enhance privacy and audience targeting in digital advertising.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Previous Posts-
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EU-US data deal faces uncertainty as Trump administration takes action
The future of transatlantic data transfers is in question after recent developments in the US oversight mechanisms..
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Major privacy breakthrough transforms digital advertising data sharing
IAB Tech Lab's PAIR protocol enables secure audience matching while protecting user privacy, marking new era in advertising.
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Modern charts and enhanced data controls transform Looker Studio's visualization power
Latest Looker Studio update introduces pivotal modern charting features and improved controls for data presentation.
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Automotive advertisers gain deeper insights into TV ad performance
Effectv and Clarivoy partner to measure multiscreen TV advertising impact on car sales, combining viewership data and shopping behavior.
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Google Analytics enables cross-property report sharing
Google Analytics launches new report sharing feature, helping teams avoid configuration differences and save time analyzing data.
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Indonesia imposes $12.4 million fine on Google over Play Store billing practices
Indonesian antitrust agency penalizes Google for unfair business practices related to mandatory payment system in Play Store.
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Comscore launches cross-platform content analysis tools for media companies
New measurement solution provides insights across TV, streaming, and digital platforms for content owners and media companies.
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TikTok's advertising pixels remain active despite nationwide platform shutdown
Technical analysis reveals TikTok's tracking infrastructure continues operating through US websites after consumer app ban.
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Europe inches closer to TikTok restrictions amid data privacy concerns
Privacy group's legal action against Chinese tech firms could lead to significant changes in TikTok's EU operations.
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Data privacy group files complaints against Chinese tech firms over EU data flows
Privacy advocacy group noyb challenges TikTok, AliExpress, SHEIN and others over alleged unlawful data transfers to China.
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Google faces security complaint over real-time bidding data practices
FTC urged to investigate Google's RTB system for sharing Americans' sensitive data with foreign adversaries under new law.
