Google faces security complaint over real-time bidding data practices
FTC urged to investigate Google's RTB system for sharing Americans' sensitive data with foreign adversaries under new law.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Amazon's brand lift study reveals impact of combined video and display formats
Meta-analysis of 3,000 ad campaigns shows emerging brands achieved 5.3x higher brand awareness through strategic media placement.
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Amazon introduces conversion tracking to measure advertising path effectiveness
New beta reporting tool reveals customer journey across Amazon ad formats, helping advertisers track 30-day conversion paths.
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European data regulators release updated pseudonymisation guidelines for 2025
New EDPB guidance outlines technical requirements for pseudonymisation in data processing while providing real-world examples.
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European trade groups defend consent or pay models in feedback to privacy regulators
Digital advertising associations submit detailed feedback on "consent or pay" models to EU privacy board, highlighting legal and economic factors
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TTD expands data analytics with $30m Sincera acquisition deal
Digital advertising platform acquires data company to enhance publisher quality assessment and campaign optimization capabilities.
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Microsoft Clarity adds Google Ads data analysis to behavioral analytics tools
New integration combines advertising metrics with user behavior tracking for detailed campaign insights.
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Google faces sanctions motion over systematic deletion of chat messages in antitrust case
State plaintiffs allege Google deliberately destroyed millions of chat messages to avoid discovery in ongoing ad tech litigation.
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Politico achieves 99.6% ad trafficking accuracy through GeoEdge partnership
Global news outlet Politico implements automated ad quality control system, reaching near-perfect trafficking accuracy in six months.
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Amazon introduces SQL generator for Marketing Cloud to streamline data analysis
New AI tool helps advertisers create SQL queries using natural language to analyze marketing data across channels.
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Apple defends privacy practices amid $95m lawsuit over unauthorized Siri recordings
Apple details privacy measures for Siri following class action settlement over voice recording allegations.
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Looker Studio expands data visualization capabilities with enhanced field limits
Latest update allows up to 100 dimensions and metrics in Looker-connected table charts, improving data analysis capabilities.
