European consent messages get flexible country controls in Adsense update
Google updates AdSense privacy controls with country-specific consent message options for European publishers.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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EU court orders Irish data watchdog to investigate Meta privacy complaint
General Court rules Irish DPC must examine noyb's 2018 complaint over Meta's handling of sensitive user data.
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Digital advertising is quietly reshaping the U.S. economy
Digital advertising now accounts for up to 1.1% of U.S. GDP, reshaping market dynamics and consumer behavior.
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IAB Tech Lab unveils technical standards roadmap for digital advertising in 2025
New specifications aim to address live streaming, privacy compliance, and artificial intelligence in digital advertising sector.
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GDPR enforcement data shows low fine rates across European authorities
Analysis of European Data Protection Board statistics reveals only 1.3% of GDPR cases resulted in fines between 2018-2023
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NIQ expands consumer panel to 250,000 participants for enhanced market insights
NIQ launches expanded Omnishopper panel with 250,000 participants, offering deeper visibility into consumer behavior trends.
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Google opens Meridian marketing mix model
Google's open-source marketing measurement tool Meridian becomes available worldwide, promising privacy-first analytics.
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Yahoo becomes first DSP to implement IAB Tech Lab data transparency labels
Yahoo DSP adopts standardized data labels to provide advertisers with detailed information about audience segments.
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LiveRamp powers first casino media network with Mohegan
Mohegan launches media network to deliver personalized ads across 200 million monthly casino impressions.
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First-party data becomes crucial for business growth in 2025
New Google playbook highlights how businesses can leverage first-party data to drive profitable growth amidst privacy changes.
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UK data watchdog allows 'consent or pay' model for online publishers
ICO guidance confirms publishers can charge users who reject personalized ads if they meet data protection standards.
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Meta simplifies Instagram and marketing API integrations
Meta updates Instagram and Marketing APIs to streamline developer workflows and improve data clarity.
