Roku launches data platform to enhance tv streaming measurement
New data solution enables partners to access proprietary streaming data for improved campaign planning and measurement.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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German court rules job rejection reasons are not personal data under GDPR
Mainz Labor Court's landmark decision sets precedent for job application data handling and awards compensation for GDPR violation.
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Shopify to block ScriptTag functionality for checkout pages starting February 2025
Major changes announced for Shopify app developers as platform deprecates ScriptTag functionality on Thank You and Order Status pages.
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EU court orders commission to pay damages over Meta data transfer breach
Court rules EU commission violated data protection laws by enabling user data transfer to Meta through Facebook login feature.
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Department of Justice opposes Google's remedies arguments in Epic antitrust case
DoJ and FTC file amicus brief rejecting Google's claims that court-ordered app store remedies in Epic case exceed legal authority.
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Ad tech firms integrate telco-powered consent system for audience targeting
Utiq announces partnerships with 11 supply-side platforms as the advertising industry moves towards first-party data solutions in 2025.
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Meta releases LTVision: A new approach to customer lifetime value prediction
Open-source Python library aims to help businesses understand and predict customer value for more profitable growth.
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Building experimentation muscle strengthens marketing effectiveness, says Google
Detailed guide reveals how systematic marketing experimentation creates compound value through improved measurement capabilities.
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Surge in VPN sign-ups as states enforce age verification for adult websites
Proton reports massive increase in VPN registrations from US states following new adult content verification requirements.
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Apple to pay $95 million settlement over unauthorized Siri recordings class action
Users alleged that iPhones and other Apple devices recorded private conversations without consent between 2014-2024.
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Google unifies Tag Assistant tools after user feedback
Google merges Tag Assistant Legacy and Companion into a single extension, responding to user demands for simplified debugging.
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Cloudflare releases open source tool for HTTP/3 protocol testing and debugging
New command line tool and library aims to improve testing capabilities for HTTP/3 implementations and network protocols.
