Google unifies Tag Assistant tools after user feedback
Google merges Tag Assistant Legacy and Companion into a single extension, responding to user demands for simplified debugging.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Cloudflare releases open source tool for HTTP/3 protocol testing and debugging
New command line tool and library aims to improve testing capabilities for HTTP/3 implementations and network protocols.
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Google Analytics expands core scoping features from one to three dimensions
Major update to Google Analytics introduces user and event scoping alongside session tracking to enhance data attribution.
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PayPal's Honey faces class action lawsuit over affiliate commission practices
Content creators file lawsuit against PayPal's Honey browser extension for allegedly diverting affiliate commissions through cookie manipulation.
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Rise of faceless marketing raises concerns over authenticity
A new trend in digital marketing emphasizes anonymity and raises questions about trust.
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Google introduces cross-campaign brand metrics tracking system for advertisers
New Brand Report feature provides consolidated reach and frequency data across advertising campaigns with technical improvements.
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PPC Land's 2024 Top Stories Revealed
PPC Land's most-read articles show privacy, platform changes and regulatory matters dominate reader interest in 2024.
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Amazon releases exclusive reach measurement for streaming TV inventory
New reporting feature enables advertisers to analyze unique audience reach across Amazon's streaming TV channels like Twitch and Prime Video.
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Global mobile operating systems divide follows geographic lines, traffic analysis reveals
A comprehensive analysis of worldwide iOS and Android traffic distribution shows stark regional variations in mobile OS adoption.
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ID5 and Anzu partner to enhance privacy in gaming advertising ecosystem
Privacy-focused identity solution for gaming advertising emerges as ID5 and Anzu collaborate to address transparency concerns.
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VW software subsidiary exposes data of 800,000 electric vehicles
Cariad's security breach reveals detailed location data and personal information of electric vehicle owners across Europe
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Swiss media houses join Google News Showcase amid market concentration concerns
Major Swiss publishers partner with Google for news licensing, raising questions about media market dynamics and content access.
