Apple reveals Meta sought extensive iOS data access under EU regulations
Analysis of Apple's concerns about privacy risks as tech giants navigate new EU digital market rules.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Posts
Previous Posts-
-
Court finds NSO Group liable for hacking WhatsApp users in landmark spyware ruling
Federal judge rules NSO Group violated computer fraud laws by deploying Pegasus spyware through WhatsApp's servers in California.
-
Google to lift fingerprinting restrictions amid privacy concerns
UK privacy watchdog calls Google's policy shift on device fingerprinting 'irresponsible' as changes set for February 2025.
-
Google enables IP address targeting with new privacy technology in 2025
Google announces platform policy changes allowing IP address use for advertising, protected by privacy-enhancing technologies.
-
Nielsen expands ad measurement capabilities with new attention tracking feature
Nielsen's latest outcomes measurement enhancement includes Realeyes' attention technology for deeper ad creative analysis.
-
Cybersecurity report warns of $12 trillion global cybercrime losses by 2025
New research forecasts AI-powered cybercrime and hyperscale bot attacks will drive unprecedented financial losses in coming year.
-
Integral Ad Science launches attention optimization tool with 130% conversion lift
New pre-bid product enables advertisers to measure and optimize campaigns for attention metrics across social and open web platforms.
-
Netflix fined €4.75 million for data transparency failures between 2018-2020
Dutch Data Protection Authority penalizes Netflix for inadequate personal data disclosures, following a five-year investigation.
-
Microsoft Clarity and OneTrust announce major changes to consent management
Recent changes by Microsoft Clarity and OneTrust signal a shift in how websites must handle user consent for analytics and tracking.
-
Google updates platform policies with focus on privacy and emerging ad surfaces
Major policy changes announced for Google's advertising platforms, covering privacy tech and new ad environments, effective February 2025.
-
French data protection authority orders websites to fix misleading cookie banners
CNIL issues formal notices to website publishers over dark patterns in cookie consent interfaces, giving one month to comply.
-
TripleLift expands streaming measurement capabilities with iSpot integration
New partnership enables programmatic advertisers to access competitive streaming data for CTV campaign optimization.
