Alternative payment options expand after engagement with competition authority.

Understanding the complexities of attribution methods as Google introduces platform-comparable columns.

How digital platforms use self-preferencing tactics in audience measurement to maintain dominance.

Real-time TV advertising measurement aims to democratize performance data.

New functionality allows teams to document data fluctuations and campaign impacts directly within reports.

Digital marketing fundamentals continue to be overlooked while new technologies gain attention.

Crucial ruling could reshape how data protection decisions can be challenged across the EU.

Collaboration between European tech companies aims to provide users with enhanced digital privacy tools in an increasingly surveillance-based online environment.