Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Data - Mar 27, 2025 Google's CMP launches support for consent mode

New integration enables user consent choices to flow across Google's product ecosystem.

Data - Mar 18, 2025 Marketing effectiveness research shows equal impact in months 5-24

New study reveals how brands underestimate long-term marketing returns and pricing power effects.

Partnership logos showcasing Adobe, iq digital and GroupM collaboration on privacy-first advertising solution

Data - Mar 27, 2025 Utiq's Adobe integration enhances advertising performance across browsers

Data-driven advertising solution delivers significant improvements in non-Chrome environments.

by Luis Rijo

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Latest Articles 2239 Articles

Data - Mar 27, 2025 Utiq's Adobe integration enhances advertising performance across browsers

Data-driven advertising solution delivers significant improvements in non-Chrome environments.

by Luis Rijo

Data - Mar 27, 2025 Google's CMP launches support for consent mode

New integration enables user consent choices to flow across Google's product ecosystem.

by Luis Rijo

Data - Mar 18, 2025 Marketing effectiveness research shows equal impact in months 5-24

New study reveals how brands underestimate long-term marketing returns and pricing power effects.

by Luis Rijo

Data - Mar 18, 2025 Marketing measurement methods: Combining approaches for optimal results

Radar chart comparing strengths of marketing measurement methods: MMM, experiments, and attribution across 8 key dimensions.

Advanced analytics can help marketers navigate fragmented data landscapes.

by Luis Rijo

Data - Mar 18, 2025 Google updates crawler verification processes with daily IP range refreshes

The JSON file showing IPv6 prefixes used by Google's crawlers, updated daily to enhance security verification procedures.

Enhanced security measures help website owners identify legitimate Google web crawlers and protect against potential imposters.

by Luis Rijo

Data - Mar 17, 2025 Adform launches new campaign planning tool for digital advertisers

New platform aims to streamline workflow between planning and campaign activation.

by Luis Rijo

Video - Mar 17, 2025 Google to leverage IP addresses for CTV advertising

Google's new CTV advertising approach showing IP address processing and privacy-enhancing technologies

How new policy changes will impact household targeting across connected TV platforms.

by Luis Rijo

Data - Mar 09, 2025 Microsoft Clarity expands Google Ads metrics

Microsoft Clarity's column management interface showing customizable Google Ads metrics for campaign analysis

Enhanced analytics platform bridges behavioral insights with detailed advertising data.

by Luis Rijo