IAB Tech Lab releases framework for privacy-first digital advertising without IDs
New industry guidance helps advertisers and publishers navigate the transition to ID-less solutions while maintaining advertising effectiveness and privacy standards.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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EU Data Protection Board strengthens AI governance framework with new initiatives
European Data Protection Board announces collaborative measures with EU AI Office to align data protection and AI governance frameworks.
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Google Analytics adds manual ad content support to custom channel groups analysis
Google Analytics enhances custom channel group analysis by adding manual ad content parameter support for improved traffic tracking.
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Spotify expands digital publishing tools with launch of Spotify for Authors platform
Spotify introduces comprehensive analytics and promotional tools for audiobook creators through new Spotify for Authors platform.
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Google Developer program launches Premium Tier with $500 cloud credits, expert support
Google expands its Developer Program with a new premium membership offering cloud credits, certification vouchers, and 1:1 expert consultations.
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DOJ and States seek historic breakup of Google
Justice Department proposes Chrome divestiture and unprecedented data-sharing requirements to restore competition in search markets.
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Google AdSense unifies first-party cookie controls in major platform update
Google announces significant changes to AdSense first-party cookie management, affecting publisher controls and third-party demand access.
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Disney+ partners with AudienceProject for independent ad campaign measurement in Europe
AudienceProject becomes one of the first European measurement firms to offer independent audience tracking for Disney+ ad campaigns.
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Mediaocean acquires Innovid for $500M to create independent ad tech powerhouse
Advertising software giant Mediaocean buys Innovid in a $500M deal, merging it with Flashtalking to challenge Google's ad tech dominance.
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New Google Analytics Cost Data Import
Google Analytics enhances cost data import functionality to better track unmatched data and improve campaign metrics importation.
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LiveRamp launches Media Intelligence Tools to streamline cross-platform campaign analysis
LiveRamp expands Quick Start Insights with standardized media metrics across premium publishers to enhance campaign measurement.
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DOJ seeks Chrome Sale in historic Google Antitrust remedy proposal
Justice Department to request Google sell Chrome browser and implement AI restrictions as part of landmark antitrust case remedies.
