Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Data - Feb 12, 2025 Google sets new 540-day limit for Customer Match data retention

Google announces changes to data retention policies for Customer Match lists, affecting Google Ads and Display & Video 360 platforms.

Data - Feb 12, 2025 Google Ads requires conversion environment parameter in offline conversion uploads

Changes to offline conversion import require new parameter for campaign attribution tracking by April 30, 2025.

Visual diagram showing three required fields for Google Analytics' cost data import: source, medium, and date.

Data - Feb 13, 2025 Google Analytics simplifies cost data import system for advertisers

Google Analytics reduces required fields for cost data import to three core parameters, streamlining cross-platform ad reporting.

by Luis Rijo

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Data - Feb 13, 2025 Google Analytics simplifies cost data import system for advertisers

Google Analytics reduces required fields for cost data import to three core parameters, streamlining cross-platform ad reporting.

by Luis Rijo

Data - Feb 12, 2025 Google sets new 540-day limit for Customer Match data retention

Google announces changes to data retention policies for Customer Match lists, affecting Google Ads and Display & Video 360 platforms.

by Luis Rijo

Data - Feb 12, 2025 Google Ads requires conversion environment parameter in offline conversion uploads

Changes to offline conversion import require new parameter for campaign attribution tracking by April 30, 2025.

by Luis Rijo

Data - Feb 12, 2025 Piemme integrates ID5 and Trade Desk identity tech for digital advertising

Italian media platform Piemme implements new identity technology to enhance digital advertising while maintaining GDPR compliance.

by Luis Rijo

Data - Feb 12, 2025 European data regulator details new age verification rules for digital services

Simple infographic showing interconnection between GDPR compliance, data protection, and age verification requirements.

EDPB outlines GDPR-compliant principles for verifying age online, focusing on data protection and children's privacy.

by Luis Rijo

Video - Feb 12, 2025 Yahoo returns to Super Bowl advertising after 22-year hiatus

Bill Murray holds up a yellow notepad showing his Yahoo email address in a still from Yahoo's 2025 Super Bowl ad

Yahoo launches first major TV campaign since 2002 with Bill Murray Super Bowl ad, marking renewed focus on consumer outreach.

by Luis Rijo

Data - Feb 12, 2025 Amazon releases SQL generator for Marketing Cloud platform

Amazon Ads announces SQL generator to help advertisers create custom audiences through natural language processing.

by Luis Rijo

Search - Feb 12, 2025 Google Search Central integrates Analytics with Search Console data

Search Console and Google Analytics integration platforms for monitoring website performance and SEO data

Google Search Central adds new documentation for combining Search Console and Analytics data to improve SEO analysis capabilities.

by Luis Rijo