Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Data - Feb 14, 2025 Utiq partners with Onetag to enhance privacy-first advertising

New partnership enables deterministic targeting without third-party cookies across European markets.

Data - Feb 14, 2025 Google Chrome introduces IP address protection for private browsing

Visual diagram showing how Google Chrome's IP Protection feature masks user identity through a two-proxy system.

Google Chrome will mask IP addresses in Incognito mode starting May 2025, limiting third-party tracking while preserving essential services.

AppLovin's 2024 financial highlights show strong growth with $4.7B revenue, plus details of $900M gaming division sale

Data - Feb 15, 2025 AppLovin reports record growth as advertising business soars 75% in 2024

Marketing platform AppLovin sees major advertising revenue growth and plans sale of gaming division in strategic shift.

by Luis Rijo

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Data - Feb 15, 2025 AppLovin reports record growth as advertising business soars 75% in 2024

Marketing platform AppLovin sees major advertising revenue growth and plans sale of gaming division in strategic shift.

by Luis Rijo

Data - Feb 14, 2025 Utiq partners with Onetag to enhance privacy-first advertising

New partnership enables deterministic targeting without third-party cookies across European markets.

by Luis Rijo

Data - Feb 14, 2025 Google Chrome introduces IP address protection for private browsing

Google Chrome will mask IP addresses in Incognito mode starting May 2025, limiting third-party tracking while preserving essential services.

by Luis Rijo

AI - Feb 13, 2025 EU scraps privacy and AI liability rules as Commission unveils 2025 work plan

EU Commission unveils key initiatives for 2025, focusing on AI development and digital transformation

The European Commission withdraws key digital policies while prioritizing AI development and economic competitiveness.

by Luis Rijo

Data - Feb 13, 2025 German regulator finds Apple's app tracking rules may violate competition law

Infographic reveals German regulator's concerns over Apple's app tracking rules and unequal consent practices.

Bundeskartellamt says Apple's App Tracking Transparency Framework gives unfair advantage over third-party developers.

by Luis Rijo

Data - Feb 13, 2025 WetterOnline faces GDPR complaint over user data access denial

WetterOnline's weather app consent screen explains data and advertising policy to German users

Privacy group noyb files complaint against weather app provider for refusing to provide users access to their personal data.

by Luis Rijo

Data - Feb 13, 2025 Google Analytics simplifies cost data import system for advertisers

Visual diagram showing three required fields for Google Analytics' cost data import: source, medium, and date.

Google Analytics reduces required fields for cost data import to three core parameters, streamlining cross-platform ad reporting.

by Luis Rijo

Data - Feb 12, 2025 Google sets new 540-day limit for Customer Match data retention

Google announces changes to data retention policies for Customer Match lists, affecting Google Ads and Display & Video 360 platforms.

by Luis Rijo