Short seller's report claims misconduct in Zeta Global's data collection practices
Culper Research report alleges Zeta Global operates extensive consent farms and engages in revenue round-tripping.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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App Store updates VAT and pricing changes in multiple countries for December 2024
Major tax and pricing changes announced for App Store developers in Nepal, Kazakhstan, Madeira, Japan and Türkiye.
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FTC warns Data Clean Rooms not a privacy silver bullet despite growing industry use
Federal Trade Commission issues guidance on Data Clean Rooms' privacy limitations and companies' legal obligations.
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Meta enhances Developer Platform with new user data deletion requirements
Meta implements mandatory user data deletion protocol for developers, strengthening privacy protection measures.
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Looker connected sheets triples pivot table row limit to 100,000 rows
Major update to Looker Connected Sheets increases pivot table row limit from 30,000 to 100,000 rows for enhanced data analysis.
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CMA demands changes to Google Privacy Sandbox after cookie deprecation reversal
UK regulator finds ongoing competition concerns in Google's revised Privacy Sandbox approach despite user choice on cookies.
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Google introduces 7-Day warning period for Customer Match policy violations
Google updates Customer Match policy to include grace period before account suspensions, focusing on user experience protection.
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AppLovin shatters records with $1.2B Q3 Revenue as AI technology transforms digital advertising
Record-breaking quarter shows AppLovin's AI-powered advertising platform AXON driving 39% revenue surge and 300% profit growth.
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Click Fraud explained
Comprehensive analysis of click fraud mechanisms, detection methods, and impact on digital advertising ecosystem.
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Google Analytics launches data access monitoring tools for security control
Google Analytics introduces new quota log reporting features for improved data access tracking and API usage monitoring.
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IAB Tech Lab's Accountability Platform sets new standard for privacy signal monitoring
IAB Tech Lab launches verification framework to monitor privacy signal compliance in digital advertising supply chains.
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Magnite reports strong Q3 2024 results driven by CTV growth and Netflix partnership
Connected TV advertising leads growth with 23% YoY increase as Magnite expands partnerships with major streaming players.
