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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data   -   Oct 20, 2024 Google Ads simplifies Video Experiments to boost creative performance
Video Experiments

New feature streamlines setup for Video consideration and reach experiments, enabling data-driven optimization of YouTube ad creative.

Data   -   Oct 20, 2024 Google Ads API v18 introduces new features for Performance Max and reporting
Google Ads API v18

Latest update brings enhanced reporting capabilities, budget recommendations, and audience targeting improvements for advertisers.

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Data   -   Oct 20, 2024 FTC finalizes "Click to Cancel" rule to protect consumers from deceptive subscription practices

New Federal Trade Commission rule aims to make subscriptions easier to cancel and crack down on unfair negative option marketing.

by Luis Rijo
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Latest Articles 2246 Articles
Data   -   Oct 20, 2024 FTC finalizes "Click to Cancel" rule to protect consumers from deceptive subscription practices
Click to Cancel

New Federal Trade Commission rule aims to make subscriptions easier to cancel and crack down on unfair negative option marketing.

by Luis Rijo
Data   -   Oct 20, 2024 Google Ads simplifies Video Experiments to boost creative performance
Video Experiments

New feature streamlines setup for Video consideration and reach experiments, enabling data-driven optimization of YouTube ad creative.

by Luis Rijo
Data   -   Oct 20, 2024 Google Ads API v18 introduces new features for Performance Max and reporting
Google Ads API v18

Latest update brings enhanced reporting capabilities, budget recommendations, and audience targeting improvements for advertisers.

by Luis Rijo
Data   -   Oct 20, 2024 Apple advances B2B strategy
Business Connect

Apple's Business Connect update offers all companies tools to boost digital presence across Apple apps, reaching 1B+ users.

by Luis Rijo
Data   -   Oct 19, 2024 WP Fusion developer wins trademark dispute with Automattic over plugin use
WP Fusion Lite in WordPress.com

Automattic agrees to remove WP Fusion Lite from WordPress.com after cease and desist, highlighting open-source trademark issues.

by Luis Rijo
AI   -   Oct 19, 2024 Treasure Data unveils AI framework for CDP
Treasure Data AI framework

New AI tools from Treasure Data aim to accelerate marketing campaigns and data analysis in Customer Data Platforms.

by Luis Rijo
Retail   -   Oct 19, 2024 Amazon Marketing Cloud unveils optimal frequency for ad campaign optimization
Optimal Frequency

Amazon's new Optimal Frequency solution helps advertisers maximize campaign performance through data-driven insights and automated recommendations.

by Luis Rijo
Data   -   Oct 19, 2024 DoubleVerify launches News Accelerator
News websites

DV's News Accelerator program aims to align product innovation with news industry needs and encourage ad spending on journalism.

by Luis Rijo
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