Adobe refutes FTC's updated complaint on subscription practices
Adobe contests FTC's allegations, emphasizing transparency and customer choice in subscription model for creative software.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Posts
Previous Posts-
-
Google Tag ID: Key to unified website tracking across Google products
Google streamlines website tracking with unified Google Tag ID, simplifying data collection across multiple platforms.
-
Google Analytics tackles (not set) attribution with latest update
Google's recent Analytics update aims to eliminate (not set) attribution values, enhancing data accuracy for marketers.
-
Meta expands AI assistant capabilities with multilingual support and new tools
Meta AI introduces multilingual support, creative tools, and advanced model integration across various platforms and devices.
-
Meta releases Llama 3.1: a new frontier in open source AI development
Meta unveils Llama 3.1, a powerful open-source AI model, challenging closed systems and reshaping the AI landscape.
-
Google Play unveils major overhaul
Google Play's update introduces AI-powered discovery, expanded gaming options, and enhanced rewards program for users worldwide.
-
FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
FTC issues stern warning about hashed data anonymity claims, signaling potential action against deceptive practices.
-
FTC launches probe into surveillance pricing practices of eight companies
Federal Trade Commission investigates AI-driven pricing strategies using consumer data, raising privacy concerns.
-
Kargo and TikTok partner to enhance offline sales insights for advertisers
New integration allows Kargo Commerce customers to access offline sales data in TikTok Ads Manager, improving campaign targeting and reporting.
-
Google's Privacy Sandbox APIs show promise in preserving ad performance
Recent tests of Privacy Sandbox APIs demonstrate potential to mitigate impact of third-party cookie loss on ad effectiveness.
-
Google strong Q2 2024 results driven by Search and Cloud Growth
Alphabet's Q2 2024 earnings show 14% revenue growth to $84.7B, with Google Cloud surpassing $10B quarterly revenue.
-
Google Ads to accept licensed online gambling ads in Peru from August 2024
Google updates its Gambling and Games Policy for Peru, allowing ads from MINCETUR-licensed operators starting August 7, 2024.
