Data

Google this month announced the introduction of scheduled emails for Google Analytics 4 (GA4), empowering administrators to automate the delivery of standard and custom reports to team members.

Google this month announced the rollout of a redesigned Admin experience for Google Analytics 4 (GA4) properties. This update aims to streamline and simplify administrative tasks, enabling users to navigate settings more effectively and maximize the insights derived from GA4.

By leveraging the power of Generative Pre-trained Transformers (GPT) and Large Language Models (LLMs), ContentGPT provides insights into the specific interests and intents of webpage readers across the Open Internet.

Marketing is the activity of identifying, anticipating, and satisfying customer needs. It involves the creation, communication, delivery, and exchange of offerings that have value for customers, clients, partners, and society at large.

Google this month announced Google Analytics 4 (GA4) 360 customers can now send string parameter values of up to 500 characters from web data streams.

Sprinklr this month announced an expanded strategic partnership with WPP. Together, WPP and Sprinklr will create AI solutions to help global clients deliver more personalized and consistent experiences to customers using Sprinklr’s unified customer experience management (Unified-CXM) platform.

Eyeota, a Dun & Bradstreet company, this month announced a partnership with Expandi, to offer targeted B2B audiences in Europe.

MiQ today announced it has acquired Grasp, a French media governance and data quality company. In 2022, MiQ acquired UK-based AirGrid, a company that provides targeting and activation capabilities for programmatic advertising.