Data

In the Landing Page Report, advertisers can see the average engagement time per session; conversions; new users; views; and total revenue.

According to Cloudflare, Google was the #1 most popular service of the year. Google beat out Facebook (#2), Apple and TikTok (tied at #3) and YouTube (#5).

The tool is an add-on in Google Workspace Marketplace called GA4 Migrator for Google Analytics Google Sheets, and enables Google Analytics account administrators to migrate audience definitions, as well as users and their permissions from Universal Analytics to a GA4 property using Google Sheets.

The new ATT consent status dimension enables publishers to see the IDFA user permission statuses and how they’re affecting the app monetization.

Google this week announced the introduction of dynamic lookback windows in GA4 audiences, associated with the value of the event_count parameter.

Behavioral Modeling for Consent Mode fills data gaps by modeling the behavior of users who decline analytics cookies based on the behavior of similar users who accept analytics cookies.

DuckDuckGo browsers in iOS and Android block all trackers except the ones coming from Microsoft.

TrustPID is defined as unique digital ‘token’ generated by assigning random numbers to each user, to enable advertisers to provide personalised experiences.