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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1986 Articles
Data   -   Jun 02, 2022 Google to launch My Ad Center replacing Ad Settings
Google My Ad Center

My Ad Center to be launched later this year.

by Luis Rijo
Data   -   Apr 26, 2022 Google Play begins giving context about the data each app collects
Data safety section in Google Play

Data safety is a section on Google Play where users can see information about how apps collect, share and secure users’ data.

by Luis Rijo
Search   -   Apr 18, 2022 Google introduces manager account dashboards in Google Ads
Manager account dashboards in Google Ads

Advertisers are able to create and edit dashboards in Google Ads.

by Luis Rijo
Data   -   Apr 18, 2022 Google introduces Custom Columns in Google Ads
Custom Columns in Google Ads

Custom columns can be filtered, sorted, downloaded, and used to customize your performance summary chart above your statistics table.

by Luis Rijo
Data   -   Apr 18, 2022 Fyllo to acquire Semasio
Semasio

Fyllo says Semasio’s datasets and capabilities will be integrated into the Fyllo Data Marketplace.

by Luis Rijo
Data   -   Apr 18, 2022 The Trade Desk integrates the email-based activation via Adobe CDP
Adobe CDP

Adobe Real-Time CDP is part of Adobe Experience Cloud.

by Luis Rijo
Display   -   Apr 05, 2022 Yahoo! JAPAN integrates GeoEdge
Yahoo! JAPAN

GeoEdge provides a multi-layer security detection covering every aspect of cyber threats, as well as transparency and control over unwanted content verticals and images.

by Luis Rijo
Data   -   Mar 31, 2022 Google tests Topics, FLEDGE, and Attribution Reporting APIs in Chrome
Privacy Sandbox Beta in Canary version of Chrome

Chrome will phase out support for third-party cookies over a three-month period finishing in late 2023.

by Luis Rijo
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