Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Aug 11, 2021 Facebook investing in new ad measurement solutions

Facebook today announced it will launch a Private Lift Measurement broadly to advertisers next year. Facebook is also investing in on-device learning, a technology that processes data locally.

by Luis Rijo

Video - Aug 11, 2021 Integral Ad Science buys Publica

Integral Ad Science yesterday announced the acquisition of Publica for $220 million, 75% in cash and 25% in stock. Publica is a connected TV (CTV) advertising platform.

by Luis Rijo

Data - Aug 10, 2021 Comscore integrates YouTube and YouTube TV measurement

Comscore yesterday announced it is incorporating YouTube and YouTube TV measurement into its cross-platform measurement service, Comscore Campaign Ratings.

by Luis Rijo

Data - Aug 02, 2021 Adsquare suggests Proximity Targeting as alternative to audience targeting

Adsquare last month proposed proximity targeting as an alternative to identity-based targeting.

by Luis Rijo

Data - Aug 01, 2021 IAS partners with The Global Disinformation Index (GDI) to avoid sources of misinformation

IAS says it is the first ad verification company to help marketers avoid misinformation content based on GDI’s standards.

by Luis Rijo

Data - Aug 01, 2021 IAB Tech Lab launches an Open Source Initiative on GitHub

IAB Tech Lab says the Open Source Initiative aims to increase transparency and collaboration across the advertising community.

by Luis Rijo

Data - Jul 31, 2021 DoubleVerify registers a revenue increase of 44% in Q2 2021

DoubleVerify this week announced the financial results for the second quarter of 2021. DoubleVerify registered a revenue of $76.5 million, an increase of 44%.

by Luis Rijo

Data - Jul 28, 2021 IAB Europe releases a Guide to Contextual Advertising

IAB Europe today released a Guide to Contextual Advertising, a document with 34 pages providing education on alternatives to third-party cookies.

by Luis Rijo

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