Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - May 07, 2021 Advertisers suffer a data outage in Google Marketing Platform

The metrics affected are Begin-to-render Impressions, Provisional Impressions, and Viewable Impressions.

by Luis Rijo

Data - Apr 28, 2021 Google click identifier (GCLID) stops working in a handful of Google apps in iOS14

Google Click ID (GCLID) is a parameter passed in the URL with ad clicks, to identify the campaign and other attributes of the click associated with the ad for ad tracking and campaign attribution.

by Luis Rijo

Data - Apr 26, 2021 Apple releases the App Tracking Transparency (ATT) in iOS 14.5 update

iOS 14.5 update was released today in all devices using iOS, limiting the usage of the IDFA.

by Luis Rijo

Data - Apr 26, 2021 Facebook starts asking for consent under Apple's App Tracking Transparency (ATT)

Google and Facebook go in opposite directions on App Tracking Transparency consent.

by Luis Rijo

Data - Apr 12, 2021 Samba TV partners with PubMatic

Advertisers in United Kingdom, Germany, Italy, and France will be able to user Samba TV’s first-party Connected TV data directly in PubMatic.

by Luis Rijo

Data - Apr 12, 2021 Google to limit apps' access to other apps in Android

Only antivirus apps, file managers, and browsers will also have access to other apps.

by Luis Rijo

Data - Apr 11, 2021 Google: Cross-device conversions and view-through conversions still possible without third-party cookies

Advertisers will be able to measure cross-device conversions and view-through conversions in Chrome, even without third-party cookies.

by Luis Rijo

Data - Mar 20, 2021 Is Ireland enforcing GDPR?

Germany, France, Spain, and Italy show concerns with Ireland’s lack of action in enforcing GDPR.

by Luis Rijo

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