PayPal bets on payment data to fix advertising's identity problem
PayPal today launched Ads ID, a free deterministic identifier built on 400M+ verified payment accounts, integrating with Magnite, PubMatic, Rokt, and Taboola.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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HUMAN Security's viewability measurement earns MRC accreditation
HUMAN Security earned MRC accreditation for viewability measurement across display and video, covering desktop, mobile web, and mobile app with IVT filtering.
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Your work apps collect more data than you think, study finds
Incogni research finds Gmail, Slack, Notion and Zoom collect personal data for advertising, with the average workplace app gathering nearly 20 data types each.
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Meta's free one-click Conversions API is now live - no developer needed
Meta rolled out a no-cost, one-click Conversions API setup for web, creating a server-side connection alongside the Meta Pixel with automatic deduplication.
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AudienceProject white paper challenges ad measurement myths
AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right.
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SECURE Data Act draws small business coalition backing amid ad tool concerns
Internet for Growth backs SECURE Data Act but warns that restricting digital advertising tools could directly hurt small business hiring and growth in the US.
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Google Maps now shows removed review counts in Germany
Google Maps displays defamation removal notices on German business profiles, showing how many reviews were removed in the past year under German defamation law.
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GDPR SAR exposed why a candidate with a panel yes got rejected
A recruiter used a GDPR Subject Access Request after a silent rejection and found her entire panel had voted yes - until a director note changed everything.
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OpenAI's new OAI-AdsBot is quietly crawling your landing pages
OpenAI launched OAI-AdsBot, a dedicated crawler that checks ChatGPT ad landing pages for policy compliance and relevance without training AI models on the data.
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Expedia's 200 petabytes of traveler data lands in Magnite's programmatic pipes
Expedia Group Advertising and Magnite partner to put 200 petabytes of traveler intent into programmatic channels across streaming, video, display and audio.
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ads.txt is ten years old. adagents.json wants to replace it
Brian O'Kelley argues ads.txt cannot express CTV's commercial complexity. adagents.json adds placement IDs, delegation types, country scoping, and date windows.
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YouTube's COPPA deadline hits: what the audience-setting rules really mean
YouTube's COPPA audience classification rules, explained: what the April 22 compliance deadline means for creator ad revenue, targeting, and FTC penalties.
