YouTube's COPPA deadline hits: what the audience-setting rules really mean
YouTube's COPPA audience classification rules, explained: what the April 22 compliance deadline means for creator ad revenue, targeting, and FTC penalties.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Bedrock becomes first DSP to run its bidder inside an exchange
Bedrock Platform deploys the world's first containerized DSP bidder inside Index Exchange, eliminating QPS throttling and infrastructure as scale barriers.
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The data prospecting rules French marketers keep getting wrong
Alliance Digitale April 2026 guide covers GDPR prospecting rules: consent, data broker roles, opt-in obligations, and B2B collection across digital channels.
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MiQ study of 53 million households finds the marketing funnel is broken
MiQ's global report on 53 million households finds 87% of consumers switch screens hourly, with 42% saying their path to purchase feels random.
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TripleLift's TL Spark bets on orchestration - not just automation
TripleLift launched TL Spark on April 21, a coordinated intelligence layer unifying supply, creative, audiences, and measurement for outcome-driven programmatic advertising.
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Dutch DPA opens consultation on explaining automated decisions to individuals
Dutch DPA opens consultation on draft guidance requiring organisations to explain algorithmic and AI decisions to affected individuals. Closes 26 May 2026.
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Safari is quietly killing your GCLID - and here is the fix
Safari strips Google Click Identifiers in up to 20% of sessions. A GTM template by Luc Nugteren restores attribution via backup URL parameter and _gcl_aw cookie.
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EDPB's first-ever DPIA template finally lands - but experts want more
The EDPB adopted a standardised DPIA template on 10 March 2026, opening a public consultation until 9 June 2026. Here is what marketers and DPOs need to know.
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UK Court of Appeal rewrites consent rules for gambling marketing
The UK Court of Appeal overturned a High Court ruling on GDPR consent for gambling direct marketing, setting a new objective standard for data controllers.
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xpln.ai and TVision team up to scale CTV attention data across channels
xpln.ai integrates TVision's second-by-second CTV attention data into scalable predictive models for cross-channel campaign optimization and media planning.
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Culture Hive launches a score to measure if ads actually resonate
Culture Hive Media Group's Cultural Relevance Score uses AI to measure how well ads align with audience values, connecting scores to programmatic media buying.
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Opera GX finally on Flathub and Snap Store - Linux just got easier
Opera GX is now available on Flathub and the Snap Store, completing Linux distribution support for the gaming browser used by 30 million players worldwide.
