The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
ExchangeWire's MadTech podcast, published April 3, 2026, breaks down LLM visibility tool credibility, agent-to-agent buying timelines, and the end of hyper-targeted advertising.
A jury on March 25 found Meta and YouTube negligent in a landmark social media addiction trial, awarding $6 million and echoing century-old tobacco litigation.
FTC charges OkCupid with sharing nearly 3M user photos with a facial recognition firm, violating privacy promises. Match Group settlement filed March 30, 2026.
Bavaria's BayLDA received 9,746 complaints in 2025, a 61% surge, as AI tools lowered barriers to filing GDPR cases and LLMs generated complaints in bulk.
Description: Apple on March 24 announced Apple Business, a free platform for all company sizes launching April 14 in 200+ countries, with Maps ads and device management.
Cognitiv launched AudienceGPT on March 26, 2026, a deep learning tool that replaces static audience segments with dynamic, real-time consumer journey profiles.
New documents reveal how LinkedIn's BrowserGate system maps competitor tool usage, extracts trade secrets, and may breach criminal law across Germany, UK, and the EU.
IAB Australia's Data & Privacy 101 with Sarah Kruger covers consent rules, tracking pixels, deidentification, and Privacy Act reforms for digital advertisers.
A federal class action filed March 31 accuses Perplexity AI, Google, and Meta of secretly collecting AI conversation data, including health and finance queries, via embedded trackers.
EU ePrivacy derogation expires as Google, Meta pledge voluntary CSAM scanning despite documented false positives and unresolved legal questions in Europe.
Samsung is discontinuing its Messages app in July 2026, pushing millions of Galaxy users to Google Messages with RCS, Gemini AI features, and scam detection.
Cloudflare launched EmDash on April 1 - a WordPress alternative with sandboxed plugins, x402 payments, and AI tools that drew criticism from Matt Mullenweg.
