Consent Mode V2 enforcement is silently breaking Google Ads conversions
Google's July 2025 Consent Mode V2 enforcement is wiping attribution data for UK and EEA advertisers - with no warning and no recovery option for lost data.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Posts
Previous Posts-
-
LinkedIn hit with class action over hidden browser scan of 6,000 extensions
Class action filed April 6 alleges LinkedIn secretly scanned Chrome users for 6,000 extensions and routed device fingerprints to undisclosed third parties.
-
Google opens ads to India pharmacies and New Zealand telemedicine via LegitScript
LegitScript and Google expanded their healthcare ad partnership on April 8, 2026, adding India pharmacies and New Zealand telemedicine providers to eligible markets.
-
IAB says legacy measurement is cheating retail media out of its real value
IAB and Instacart argue that Marketing Mix Modeling systematically undercounts retail media impact, urging CPG brands to adopt closed-loop measurement instead.
-
NIQ and Adsquare make real CPG purchase data available for programmatic ads
NIQ and Adsquare today announced a collaboration making real CPG purchase-based GeoPurchase audience segments available for programmatic and DOOH campaigns.
-
Italy's Garante fines Intesa Sanpaolo €31.8M - one employee, 3,573 victims
Italy's Garante fined Intesa Sanpaolo €31.8M after one bank employee accessed 3,573 customer accounts, including politicians, for two years undetected.
-
Google AdSense is reshuffling its ad tech partner list - what publishers need to know
Google today announced a two-phase experiment to update AdSense's commonly used ad technology partner list, with changes starting April 20 and a final update on or after June 5, 2026.
-
Cloudflare and ETH Zurich say AI bots are breaking the web's cache layer
Cloudflare data shows AI crawlers cause cache miss surges affecting human users, with 32% of network traffic automated and new cache architectures proposed.
-
Gmail username change is live - and it could break your login system
Google on March 31 enabled Gmail username changes for U.S. users, creating authentication risks for platforms using email as the primary user identifier.
-
FTC's 2026-2030 plan puts Big Tech, kids' data, and ad fraud in the crosshairs
The FTC published its FY 2026-2030 Strategic Plan on April 3, 2026, setting enforcement priorities across antitrust, consumer protection, and children's online.
-
HubSpot brings TikTok fully inside its CRM - ads, content, and revenue in one place
HubSpot's native TikTok integration in Marketing Hub lets marketers sync CRM segments, manage ads, publish content, and attribute revenue in one system.
-
LLM visibility tools, agentic buying, and the slow death of precision targeting
ExchangeWire's MadTech podcast, published April 3, 2026, breaks down LLM visibility tool credibility, agent-to-agent buying timelines, and the end of hyper-targeted advertising.
