Gmail finally lets users change their address - and the technical lift was enormous
Google today launched Gmail address changes for U.S. users, allowing username updates while keeping emails, history and sign-in access. Global rollout planned.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Takeshi Sano takes the helm at dentsu after a turbulent year
Takeshi Sano confirmed his role as dentsu's new President and Global CEO on April 1, 2026, following a formal transition rooted in a $2.18 billion loss and failed sale talks.
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Google rewrites Googlebot's rulebook: 2MB limits, IP moves, and what crawlers really are
Google today published two blog posts revealing Googlebot's true architecture as a shared SaaS platform, a 2MB fetch limit, and a new IP ranges directory path.
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South Korea rewrites the rulebook on pseudonymous data for AI
South Korea's PIPC today overhauled its pseudonymous data guidelines, cutting required documents from 24 to 10 and setting a risk-based framework for AI training data use.
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IAS and Mastercard turn media quality into live sales signals
IAS and Mastercard combine media quality signals with anonymized purchase data to steer programmatic investment in real time, with U.S. availability from Q2 2026.
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UK travel marketers bet on bigger budgets despite economic clouds
UK travel & tourism marketers predict revenue growth and budget increases for 2026, as AI search boosts organic traffic and influencer marketing remains dominant strategy.
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Reddit labels good bots and removes 100,000 bad ones daily
Reddit's new [App] label standardizes how permitted bots appear on the platform, as the company removes 100,000 automated accounts per day.
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GDPR's AI training legal battle: regulators converge but still clash
A new academic study maps 19 regulatory guidelines and global enforcement actions on GDPR legal bases for AI training, revealing surface consensus masking deep divergence.
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Google fires two algorithm updates in three days as NewFronts shift
Google's March 2026 spam and core updates hit within 72 hours while IAB NewFronts, Amazon AI prompts, and ChatGPT location data reshape digital advertising.
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Judge approves Google RTB settlement forcing new user privacy control
A federal judge approved the Google RTB privacy class-action settlement on March 26, 2026, requiring a new opt-in control limiting data shared in ad auctions, with $21.8M in attorney fees.
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EDPB's damning digest: how 'legitimate interest' fails in practice
EDPB's case digest on Article 6(1)(f) GDPR reveals how controllers routinely fail the legitimate interest test - what advertisers and marketers need to know.
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TCF enforcement more than doubled in 2025, IAB Europe report shows
IAB Europe's 2025 TCF Compliance Report reveals vendor enforcement procedures surged 118% to 587, with 953 vendors and 181 CMPs registered across the framework.
