EU watchdog tightens grip on data privacy officers with dismissal veto power
European Data Protection Supervisor establishes binding framework requiring prior consent for dismissing data protection officers across EU institutions.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Czech internet association seeks developer for political ad transparency system ahead of EU deadline
SPIR announced a tender for a centralized political advertising transparency notification system to meet EU regulation requirements by April 2026.
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Disney faces $2.75 million fine for broken streaming privacy controls
California Attorney General announces Disney settlement over CCPA violations affecting opt-out requests across Disney+ and Hulu streaming platforms.
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Index Exchange embeds AI attention signals into SSP for pre-bid targeting
Index Exchange integrates xpln.ai's predictive attention metrics directly into its supply-side platform, enabling programmatic buyers to optimize campaigns based on eye-tracking data before placing bids.
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StackAdapt secures EU data transfer rights as privacy framework gains momentum
StackAdapt achieves EU-U.S. Data Privacy Framework certification, enabling compliant cross-border data flows while strengthening its global advertising technology operations.
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German court blocks Meta's appeal, awards €1,500 for Business Tools tracking
Dresden Higher Regional Court denies Meta's revision to Federal Court, ruling Business Tools data collection illegal with €1,500 compensation per affected Instagram user.
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Google researchers question advertising frequency orthodoxy in new analysis
Google marketing researchers challenge decades of frequency assumptions, arguing first advertising impact delivers greatest value and S-curves reflect measurement limitations.
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Performance marketer calls hardcoded UTMs "structural flaw" in Google Ads tracking
Ilja Zonov advocates dynamic ValueTrack parameters over manual UTM strings, arguing static tracking breaks campaigns and creates attribution failures.
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When no one's in charge: time-tracking firm fined for blocking wage data
Norwegian DPA fines Timegrip €25,000 for refusing 80 employees their time records after employer bankruptcy, establishing processor liability rules.
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CIMM picks six startups reshaping TV measurement with AI and privacy tech
Coalition program grants year-long free membership to early-stage companies solving advertising's fragmentation crisis through neural networks and real-time verification.
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AudienceProject simplifies cross-media reporting with single-page builder
AudienceProject redesigned its report creation interface, eliminating multi-tab workflows and reducing manual configuration errors across measurement campaigns.
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AppLovin CEO defends business model as transparency questions mount
AppLovin CEO addresses platform scale and business model questions as marketers question ad verification capabilities and transparency practices.
