The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Prime Video Channel Insights dataset exits beta, enabling channel partners to analyze audiences and activate campaigns across Amazon's advertising platforms.
Prime Video Channel Insights dataset exits beta, enabling channel partners to analyze audiences and activate campaigns across Amazon's advertising platforms.
Amazon introduces benchmark reports enabling advertisers to compare brand performance across ad formats and campaign goals using sophisticated peer matching methodology.
Telco-powered advertising identifier Utiq announced November 15 it reached 70 million users in Germany, Austria, France, Spain, UK and Italy with 300+ publishers.
Cloudflare's Q3 2025 browser data reveals Chrome gaining ground while emerging privacy-focused browsers show modest growth across mobile and desktop platforms.
Pinterest integrates Epsilon Clean Room technology for direct audience activation, offering 3-day faster delivery and 5-15% higher match rates for US, UK, and France advertisers.
Amazon Ads extends conversion path reporting to 29 countries after January 2025 beta, tracking 30-day customer journeys across sponsored ads and DSP formats.
