Austrian regulator orders Microsoft to stop tracking school children
Austrian Data Protection Authority rules Microsoft 365 Education illegally tracked students without consent. Company has four weeks to comply with GDPR.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Google expands tag gateway reach with Akamai CDN integration
Google today added Akamai support to tag gateway, letting advertisers deploy first-party tracking via major CDN alongside Cloudflare and GCP options.
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CMOs say they trust agencies but still switch them anyway
CMOs across Europe claim to view agencies as trustworthy partners yet continue to undermine relationships by holding constant pitches and changing agencies.
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French marketing trade group urges hybrid measurement as cookie-free tracking falters
Alliance Digitale publishes white paper recommending marketers combine attribution and contribution models as privacy regulations fragment measurement.
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Vivaldi 7.8 ships advanced tab tiling while major browsers chase AI
Vivaldi Technologies released version 7.8 on January 29 with drag-and-drop tab tiling and pinned tab restrictions, rejecting AI assistants while Chrome, Edge integrate AI features.
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Azerion adds GDR's location-based data to Hawk DSP without cookies
Azerion today integrated Global Data Resources into Hawk DSP, enabling privacy-first geo-demographic targeting across 13 European markets without cookies or IDs.
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Google Analytics quietly worked its way back into advertisers' good graces
Google Analytics product manager discusses platform's year-long rehabilitation effort through AI features, budget tools and easier interfaces after rocky GA4 transition.
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MGID and Marfeel celebrate one year of turning data into publisher revenue
Analytics partnership delivers 8-figure revenue gains as MGID+ platform reaches one-year milestone, helping publishers navigate monetization challenges across content.
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Google seeks approval for $68 million voice assistant privacy settlement
Google seeks court approval for $68M settlement resolving claims Assistant devices recorded private conversations without consent since 2016.
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German court says SCHUFA must explain why credit scores hurt consumers
Wiesbaden administrative court orders SCHUFA to provide meaningful explanations of score calculations under GDPR Article 15 after three-year legal battle.
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Building the 2026 marketing tech stack: ESPs can't see 95% of traffic
Wunderkind's January 2026 buyer's guide reveals email service providers (ESP) cannot identify 95% of website traffic, forcing marketers toward identity layers.
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ICE wants ad tech companies to help with surveillance investigations
US immigration agency requests proposals for location data and advertising technology tools while data brokers expose military personnel movements through commercial phone tracking systems.
