The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
IAB Tech Lab releases Agentic RTB Framework v1.0 for public comment on November 12 while Verve emphasizes on-device cohort modeling as privacy-compliant solution.
Amazon announced November 13 its Project Kuiper satellite network will now be called Amazon Leo, with 150+ satellites in orbit and customer deployments beginning.
Federal Court of Justice rules telecommunications companies can transmit positive customer data to SCHUFA credit bureau under GDPR fraud prevention provisions.
Federal Court of Justice rules telecommunications companies can transmit positive customer data to SCHUFA credit bureau under GDPR fraud prevention provisions.
IAB Tech Lab releases Agentic RTB Framework v1.0 for public comment on November 12 while Verve emphasizes on-device cohort modeling as privacy-compliant solution.
Amazon announced November 13 its Project Kuiper satellite network will now be called Amazon Leo, with 150+ satellites in orbit and customer deployments beginning.
Apple updated App Store review guidelines on November 13 with new content restrictions, age verification requirements, and enhanced privacy disclosure obligations for developers.
IAB Tech Lab releases Agentic RTB Framework version 1.0 for public comment, standardizing containerized agent deployment in real-time programmatic advertising.
WhatsApp launches interoperable messaging with BirdyChat and Haiket in Europe, allowing cross-platform chats while maintaining end-to-end encryption under DMA requirements.
Apple's Mini Apps Partner Program introduces 85% revenue share and embedded distribution, fundamentally differing from standard 30% App Store commission structure, according to entrepreneur Greg Isenberg.
