Bot tracking and streaming ads reshape marketing week four
Microsoft exposed AI crawler traffic while Netflix doubled advertising revenue and Meta completed Threads monetization during the fourth week of January 2026.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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IAB Poland maps the complex Polish digital advertising ecosystem with 400+ brands
Polish digital advertising market transparency improves with launch of comprehensive industry directory covering nine sectors and 55 categories from agencies to analytics.
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Bombora and Comscore unite to create 300 B2B contextual audiences
Bombora's B2B data powers 300 new Proximic by Comscore Predictive Audiences, enabling contextual targeting across The Trade Desk and Microsoft Monetize.
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Microsoft Clarity exposes AI bot traffic with new visibility dashboard
Microsoft Clarity launched Bot Activity tracking on January 21, 2026, revealing which AI systems crawl websites and how automated traffic affects infrastructure performance.
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Super Bowl ads drove 31% QSR foot traffic spike, but will brands return?
Azira foot traffic data shows Dunkin', Little Caesars, and Taco Bell saw 31% store visit increases after 2025 Super Bowl ads, with peak impact hitting 48% on Thursday.
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Awin confirms Honey violated affiliate policies, suspends payments
Awin Group yesterday suspended Honey's payments after investigation confirmed browser extension violated publisher policies through affiliate commission diversion practices.
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Yelp bets $270M on AI with Hatch acquisition to automate services leads
Yelp acquires AI communication platform Hatch for $270 million to automate lead management for home services businesses, marking its largest AI investment to date.
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AudienceProject activates Disney+ measurement across five European markets
AudienceProject launches direct Disney+ integration enabling independent audience measurement of streaming campaigns in UK, Germany, France, Italy, and Spain.
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Two-thirds of Black consumers demand cultural representation in advertising
Nielsen's 15th annual diversity report reveals 67% pay more attention to ads reflecting their culture, with 70% willing to boycott brands that devalue their community.
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Google unlocks cross-data filtering and visibility controls in Looker Studio
Google introduces cross-data source filtering, component visibility controls, and histogram charts to Looker Studio on January 15, expanding reporting capabilities.
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Kochava fixes the MMM data problem marketers didn't know they had
Measurement company releases data validation tool addressing broken spend tracking, naming inconsistencies, and revenue gaps that derail marketing mix modeling.
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AWS launches European Sovereign Cloud to address data sovereignty concerns
Amazon announces AWS European Sovereign Cloud in Germany with €7.8 billion investment and expansion plans for Belgium, Netherlands, and Portugal.
