The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
California consumers challenge Black Rifle Coffee's "America's Coffee" branding and flag imagery, alleging products are sourced and processed abroad rather than domestically.
Google Analytics launched new user-provided data infrastructure on November 5, prioritizing Enhanced Conversions and Customer Match while removing reporting identity.
Google Analytics launched new user-provided data infrastructure on November 5, prioritizing Enhanced Conversions and Customer Match while removing reporting identity.
California consumers challenge Black Rifle Coffee's "America's Coffee" branding and flag imagery, alleging products are sourced and processed abroad rather than domestically.
Display & Video 360 will expand its Audience List Type dimension from three to ten values by year-end, adding Commerce, Lookalike audiences, and eight total categories.
Google Finance adds Deep Search, prediction markets from Kalshi and Polymarket, live earnings tracking, and launches in India with English and Hindi support.
Google releases Editor 2.11 with Performance Max search term visibility, campaign-level negative keyword lists, Smart Bidding Exploration, and video generation tools.
IAB Australia releases guidance on standardized privacy protocol as nation awaits second tranche of reforms expected to introduce consumer deletion rights.
