McDonald's hit with class action over McRib's missing rib meat
Four consumers claim fast-food chain misled millions by naming sandwich after meat it doesn't contain, seeking damages across multiple states.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Google slashes audience targeting thresholds to 100 users across all networks
Google reduced minimum audience size requirements to 100 active users across Search, Display, and YouTube networks for all segment types, marking a substantial expansion of remarketing accessibility for smaller advertisers.
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Europe's Data Act reshapes connected device rules for marketers
European Data Act establishes data sharing obligations for connected devices and cloud services starting September 2025, affecting digital advertisers' access to IoT data.
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Anonym brings privacy-protected measurement to Pinterest advertisers
Mozilla-owned Anonym partnered with Pinterest to enable brands to measure campaign performance using tightly governed first-party data through encrypted infrastructure.
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Apple bends to Japan's competition law with app store and payment changes
Apple announces iOS changes for Japan on December 17, introducing alternative marketplaces and payment options to comply with MSCA regulations affecting developers.
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Italy fines Apple €98.6 million for making developers ask users twice
Italian regulator rules Apple's App Tracking Transparency policy forces unfair double consent on third-party developers while benefiting its own ads.
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Your dating app activity is TikTok's business now
Privacy advocates filed two GDPR complaints against TikTok on December 9, exposing systematic tracking across mobile apps including Grindr, incomplete data access responses, and potential violations involving sexual orientation data worth up to €530 million in fines.
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Honey targeted minors in advertising while leaking business codes
Investigation reveals Honey collected data from children despite policy claims, while systematically leaking private discount codes from small businesses without consent.
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Deezer's marketing partner hit with €1 million in processor violations
France's data protection authority fined Israeli marketing platform Optimove €1 million on December 11, 2025, for systematic GDPR violations affecting 9.8 million French users in a breach exposing Deezer customer data.
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AI crawlers now consume 4.2% of web traffic as internet grows 19% in 2025
Cloudflare's 2025 analysis reveals AI bots originated 4.2% of HTML requests while global internet traffic expanded 19%, with post-quantum encryption reaching 52% adoption.
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Why relying on AI chatbots for information threatens democratic discourse
Digital analyst Esther Paniagua warns chatbots create information prisons as platforms capture revenue from publishers, threatening journalism and democracy.
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NBCUniversal unveils live sports ad tools that measure real-time ROI
NBCUniversal launches LIVE Total Impact, AI contextual targeting, and Performance Insights Hub on December 17, 2025, introducing cross-platform measurement and attribution.
