NBCUniversal unveils live sports ad tools that measure real-time ROI
NBCUniversal launches LIVE Total Impact, AI contextual targeting, and Performance Insights Hub on December 17, 2025, introducing cross-platform measurement and attribution.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Posts
Previous Posts-
-
Adobe forecasts four creative trends shaping 2026 advertising campaigns
Adobe's 2026 Creative Trends report identifies four visual strategies—multisensory experiences, emotional connection, surreal design, and local authenticity.
-
3 ways marketers are setting themselves up to fail in 2026
Marketing leaders from Jacquard and Funnel warn 70-80% still use last-click attribution while ChatGPT's ubiquity makes brand differentiation harder than ever.
-
French regulator fines Israeli marketing platform €1M for processor violations
France's CNIL imposed €1 million penalty on Optimove for GDPR processor compliance failures affecting 9.8 million French users in Deezer data breach case.
-
DoubleVerify sued for allegedly not verifying its own claims
Shareholder derivative lawsuit accuses DoubleVerify executives of misleading investors about AI capabilities, bot detection failures, and closed platform challenges during 2023-2025.
-
Austrian court gives one man total access to his Meta data after 11-year battle
Meta ordered to reveal all user data after decade-long privacy case ends with Austrian court victory establishing unprecedented access rights under GDPR Article 15.
-
Texas sues Hisense over smart TV surveillance affecting 1.27 million residents
Texas Attorney General files lawsuit against Hisense for collecting viewing data through ACR technology from 470,000 households without proper consent or disclosure.
-
Belgian court overturns data fine in direct marketing ruling
Brussels appeals court annuls GDPR reprimand for marketing campaign targeting age groups, finding health benefits justified processing under legitimate interest assessment.
-
Body cameras require immediate disclosure under GDPR, EU court rules
EU court clarifies body cameras trigger Article 13 GDPR requiring instant passenger notification, ending debate over whether observation-based data collection needs immediate transparency.
-
German court finds shopping cart data may qualify as sensitive under GDPR
Wiesbaden court challenges narrow interpretation of health data protection after payment processor stored detailed information on pharmacy and sex shop purchases.
-
Mozilla appoints new CEO as Firefox pivots toward AI browser
Anthony Enzor-DeMeo becomes Mozilla CEO on December 16, 2025, planning to transform Firefox into an AI-powered browser while maintaining user trust and privacy controls.
-
Comscore adds audio and social to cross-platform measurement suite
Comscore expands its campaign measurement platform with streaming audio tracking and enhanced Meta reporting, addressing fragmentation across TV, digital, and social channels.
